Message-first lead gen (Real Estate Developer)
1,800+ qualified conversations on a tight budget
~1.7 avg. cost per conversation (local currency) from WhatsApp/Messenger chat-to-lead funnel (AR/EN)
What we shipped:
- Message objective campaigns to WhatsApp/Messenger with a quick-reply pre-qual script (unit type, area, budget, move-in timeline)
- AR/EN creatives and trust cues matched to intent (investment, family homes, payment plans)
- Geo + interest targeting with budget pacing/day-parting to control spend
- Sales handoff SOP: tag pre-qualified chats and route to agents within minutes
Why it worked:
Frictionless chat entry + in-inbox pre-qualification kept cost/conv. low and sent sales only ready-to-talk prospects.
