Ecommerce&DigitalGrowthConsultant
I help ecommerce and retail brands grow qualified traffic, lift conversion, and get more from every channel — SEO, paid media, Shopify, CRO, and analytics.
نمو رقمي للتجارة الإلكترونية والأسواق العربية والإنجليزية.
What I do
Three areas where I help ecommerce and retail brands move the numbers that matter: traffic quality, conversion, and return on spend.
Ecommerce & Shopify Growth
When traffic is fine but revenue isn't, the problem is usually further down the funnel. I work on the pages and flows where buying decisions actually happen (product, category, cart, checkout) and the tracking underneath so you can see what's working.
- Shopify and ecommerce audits
- Product, category, and checkout optimisation
- Landing page testing and CRO
- Tracking, pixels, and measurement setup
SEO & Organic Growth
Rankings don't pay the bills, qualified traffic does. I build SEO programmes that prioritise the pages, queries, and markets tied to revenue, with the technical foundation to support them in Arabic and English.
- Technical SEO and site health audits
- Indexation, crawlability, and structured data
- Arabic and English content strategy
- International SEO, hreflang, and localisation
Paid Media & Performance
Most paid accounts are spending in the wrong places, not because the channels are broken, but because the measurement is. I tighten tracking, rebuild the funnel view, and shift budget toward what's actually driving return.
- Google Ads, Meta, LinkedIn, and paid social
- ROAS, CAC, CPC, and funnel performance analysis
- Audience strategy and budget reallocation
- Creative testing and landing page alignment
I also build tools for modern search QA
SearchScope helps marketers and developers inspect SEO, structured data, hreflang, rendered content and AI crawler signals directly inside Chrome.
My Work
Selected work across SEO, paid media, ecommerce, and conversion optimisation.
Meta Ads Profitability System for a D2C Wellness Brand
6.8x average ROAS · $1.3M+ attributed revenue
Meta Ads Scaling System for a D2C Brand
3.5x+ ROAS
Google Ads Profitability for a Premium Services Brand
Implied 5.5x ROAS
How Local SEO and CRO Increased Organic Clicks by 72% for a Dubai Dental Group
+72% organic clicks
Arabic Localization for Niche E-commerce
+180% YoY clicks
Online Education Startup (SaaS/Content)
2× organic traffic
Crawl Budget & Faceted Nav Cleanup (Beauty E-commerce)
~2× clicks in 6–8 weeks
About Me
A bit about me
I'm an ecommerce and digital growth consultant with 10+ years across SEO, paid media, analytics, CRO, and full-funnel strategy. I've worked with luxury retail, ecommerce, automotive, fintech, healthcare, education, and service brands across the UAE, GCC, and international markets, helping teams improve traffic quality, conversion, revenue, and marketing efficiency.
My work sits between strategy and execution. I audit the full digital journey, pinpoint what's blocking growth, and partner with product, engineering, CRM, content, and agency teams to ship the improvements that matter.
My Process
Discover
Review the full picture: website, traffic, campaigns, tracking, customer journey, and commercial priorities.
Prioritise
Turn findings into a clear roadmap, ranked by impact, effort, and revenue opportunity.
Execute & Learn
Ship improvements, measure what changed, double down on what works, and keep refining from real data.
What it's like to work with me
Direct collaboration, commercial focus, and work that actually ships. Here's what clients have said.
Martina Brivio
SEO Product Owner, Prada · LinkedIn recommendation
"Khalid is exceptionally reliable and supportive, always helping the team find effective solutions. His proactive approach, strategic thinking, and technical skills consistently added value across complex projects."
Daniel Morgan
Group Technical SEO Manager, YOOX NET-A-PORTER Group · LinkedIn recommendation
"Khalid was a key part of our SEO progress. His contribution went beyond technical execution, bringing strategic thinking, AI-focused initiatives, trust, and strong collaboration with technical teams."
Ahmed Eissa
Digital Rainmaker · Client recommendation
"I enjoyed working with Khalid on several projects. We successfully created a new digital engagement model for our clients, and that was really the start of a new sales era."
Martina Brivio
SEO Product Owner, Prada · LinkedIn recommendation
"Khalid is exceptionally reliable and supportive, always helping the team find effective solutions. His proactive approach, strategic thinking, and technical skills consistently added value across complex projects."
Daniel Morgan
Group Technical SEO Manager, YOOX NET-A-PORTER Group · LinkedIn recommendation
"Khalid was a key part of our SEO progress. His contribution went beyond technical execution, bringing strategic thinking, AI-focused initiatives, trust, and strong collaboration with technical teams."
Ahmed Eissa
Digital Rainmaker · Client recommendation
"I enjoyed working with Khalid on several projects. We successfully created a new digital engagement model for our clients, and that was really the start of a new sales era."
Professional Scrum Product Owner™ II (PSPO II)
Scrum.org
Amazon DSP Certification
Amazon
The Trade Desk Edge Academy – Data-Driven Planning
The Trade Desk
Google Ads Apps Certification
Google Skillshop