Free Tool
ROAS & CAC Break-Even Calculator
Enter your unit economics and campaign metrics to find your break-even ROAS, maximum CPC, and whether your campaign can scale profitably.
Product economics
$
What the customer pays on average per order
$
Manufacturing, wholesale, or production cost
$
Cost to fulfil and ship one order
%
e.g. Stripe: 2.9%
$
e.g. Stripe: $0.30
Campaign metrics
%
% of clicks that convert to a purchase
$
Average CPC from your ad platform
$
Optional: enables monthly projection
Fill in AOV, cost, conversion rate, and CPC to see your results.