Google Ads Profitability for a Premium Services Brand
Implied 5.5x ROAS
~$47K/month managed across Search, Display, and remarketing against the client's ~$2.5K average customer value.
What we shipped:
- Managed campaigns across Search, Display, and remarketing.
- Segmented budget by intent, CPA, and conversion quality instead of treating all leads equally.
- Reallocated spend toward campaigns with stronger expected commercial value.
- Used campaign-level trends to reduce waste before scaling further.
Why it worked:
The account was already spending at scale. The priority wasn't more traffic. It was making sure budget moved toward the parts of the account most likely to produce valuable enquiries.
