Free Tool

Google Ads ROAS & Budget Waste Calculator

See if your Google Ads spend is profitable, where budget is leaking, and what needs to improve before you scale.

Campaign spend

Monthly Ad Spend

Total Google Ads spend this month

Average CPC

Average cost per click from your account

Website Conversion Rate

% of clicks that complete a purchase

Product economics

Average Order Value (AOV)

Gross Margin

Revenue minus COGS, as a percentage of revenue

Optional: from Google Ads

Current ROAS (from your account)

Conv. value ÷ cost from your Google Ads dashboard

Target ROAS

Your goal: leave blank if not set

Fill in the inputs on the left to see your diagnostic results.

Frequently Asked Questions