Free SEO and Marketing Tools
Check a page’s SEO, work through your advertising numbers, or prepare your next campaign link. These free tools help you answer specific questions and decide what to review next.
Built by Khalid
Chrome extension
Inspect a page with SearchScope
Review technical SEO signals directly in Chrome, including headings, links, structured data and language annotations. Compare the page source with its rendered content, inspect AI crawler access, and export your findings for further review.
Need help interpreting the findings or making changes? Explore technical SEO consulting or AI search optimisation.
Run a quick SEO check
Quick SEO Audit
Enter a public page URL to check its title, meta description, main heading, canonical, links and image attributes. Get a summary of checks that passed and issues to investigate.
Check your pageThis is a review of one page. For problems affecting multiple pages or the wider site, explore the SEO audit service.
Understand your advertising costs
ROAS & CAC Break-Even Calculator
Use your order value, product costs, fees and campaign figures to estimate break-even ROAS and customer acquisition cost. See how much room your margins leave for advertising before increasing spend.
Calculate your break-even pointGoogle Ads ROAS & Budget Waste Calculator
Explore how click costs, conversion rates, margins and sales performance affect your advertising numbers. Choose ecommerce or lead generation, then compare scenarios to identify what deserves a closer look.
Review your advertising numbersBoth calculators use the figures you enter; they do not connect to your advertising accounts.
Need help reviewing the campaigns behind the numbers? Explore performance marketing consulting.
Keep campaign tracking consistent
UTM Builder
Create campaign links with consistent source, medium and campaign names. Start with a channel preset for platforms such as Google Ads, Meta or LinkedIn, or build a custom link for email and other campaigns.
Build a campaign linkNeed help with campaign reporting or conversion tracking? Discuss your measurement setup.
Prepare your structured data
Schema Markup Generator
Generate a JSON-LD draft for a product, local business, article, FAQ page or breadcrumb trail. Use information that matches the page, then review and test the markup before adding it to your website.
Generate schema markupFor help with implementation and validation, explore technical SEO consulting.
Need help with the next step?
If a tool highlights something you want to investigate, share your website and what you found. I can help review the issue, prioritise changes and put the improvements into practice.
Discuss your project