Client Results
Tangible outcomes from strategic initiatives in the GCC.
SEO Case Studies
Arabic Localization for Niche E-commerce
from Arabic search
What we shipped:
- AR IA + culturally relevant copy for priority PLPs/PDPs
- hreflang + locale architecture (AR/EN, GCC)
- Template-level schema + internal-link modules
Why it worked:
Matched Arabic intent, fixed discoverability, scaled templates
Crawl Budget & Faceted Nav Cleanup (Beauty E-commerce)
from high-intent facet pages
What we shipped:
- Facet taxonomy & policy (index / noindex / canonicals)
- URL dedupe & param rules; consolidated thin variants
- Internal-link modules to curated facets & top PDPs
- Smart XML sitemaps (priority facets; daily lastmod)
Why it worked:
Reallocated crawl to money pages, clarified signals, and sped up recrawl/indexation.
Google Ads Profitability for a Premium Services Brand
~$47K/month managed across Search, Display, and remarketing against the client's ~$2.5K average customer value.
What we shipped:
- Managed campaigns across Search, Display, and remarketing.
- Segmented budget by intent, CPA, and conversion quality instead of treating all leads equally.
- Reallocated spend toward campaigns with stronger expected commercial value.
- Used campaign-level trends to reduce waste before scaling further.
Why it worked:
The account was already spending at scale. The priority wasn't more traffic. It was making sure budget moved toward the parts of the account most likely to produce valuable enquiries.
Local SEO for Dubai Dental Group
capturing high-value patient demand to offset paid media costs.
What we shipped:
- Deployed a scalable 'Service × Location' hierarchy to capture granular demand in EN & AR.
- Standardized structured data (Schema) to secure 'Local Pack' visibility.
- Aligned on-page signals with commercial intent.
Why it worked:
Pivoted from broad volume targets to a hyper-local acquisition framework focusing on bottom-of-funnel intent.
Meta Ads Scaling System for a D2C Brand
Mid-five-figure monthly Meta spend managed at around 3.5x+ ROAS, with cost per purchase averaging in the low-to-mid $30s across selected performance periods.
What we shipped:
- Separated creative testing, scaling, product campaigns, exclusions, and low-performance control.
- Used ABO for controlled testing and CBO for scaling stronger angles.
- Moved budget based on ROAS, cost per purchase, purchase value, and creative performance.
- Turned winning ads into the next creative testing cycle.
Why it worked:
The account needed a clean system for finding and scaling winners. By separating testing from scaling, the brand could keep launching new angles while still protecting budget around what was already working.
Meta Ads Profitability System for a D2C Wellness Brand
across a structured Meta Ads account built around product campaigns, offer testing, and controlled budget scaling.
What we shipped:
- Built separate campaigns for core products, bundles, creative tests, and seasonal offers.
- Managed budget around ROAS, cost per purchase, and revenue performance.
- Used smaller test campaigns to find profitable product angles before scaling.
- Scaled stronger offers while keeping weaker campaigns controlled.
Why it worked:
The account had multiple products and offers, so the main challenge was knowing what deserved more budget. By separating product and creative angles, we could see which offers were creating profitable demand, then move budget toward them without turning the account into a messy structure.
Online Education Startup (SaaS/Content)
in <12 months (lean budget)
What we shipped:
- Crawlability & site architecture cleanup (facets/priorities)
- Topic map + content briefs for high-intent clusters
- Lightweight performance fixes + internal links
Why it worked:
Structure first, targeted content, compounding indexation
Other Engagements
Brand & Website Launch for a Dubai Real Estate Startup
Built the digital foundation for a new Dubai real estate brand entering a crowded market — positioning, website architecture, property discovery, and lead capture, designed to work from day one.
What we shipped:
- Brand direction and positioning, anchored around investor confidence and clarity in a market full of noise
- Site architecture mapped to real user journeys: buy, rent, off-plan, sell, and enquire
- Content structure that guides both investors and home seekers from positioning through to consultation
- Property discovery flow with filters, featured listings, and WhatsApp / contact actions built in
- Pages structured to support SEO, paid media, and direct lead generation from launch
Why it worked:
CVR went from no digital presence to a launch-ready platform — brand story, service structure, property discovery, enquiry flow, and marketing-ready pages. The site can now carry SEO traffic, paid campaigns, and direct enquiries without needing structural rebuilds in six months.
Kun Academy Course Page CRO
from redesigned course page wireframes focused on clearer course value, stronger trust signals, and a smoother enrolment journey.
What we shipped:
- Reworked the course page structure and above-the-fold layout.
- Improved clarity around course value, price, duration, level, language, and certificate.
- Added stronger instructor, benefits, payment, and trust sections.
- Improved CTA hierarchy across the course page.
- Designed the experience around Arabic-first, mobile-friendly course discovery.
Why it worked:
The page was rebuilt around how users decide whether to enrol. Instead of showing course information as separate blocks, the new structure connected value, trust, and action into one clearer journey.
Message-first lead gen (Real Estate Developer)
~1.7 avg. cost per conversation (local currency) from WhatsApp/Messenger chat-to-lead funnel (AR/EN)
What we shipped:
- Message objective campaigns to WhatsApp/Messenger with a quick-reply pre-qual script (unit type, area, budget, move-in timeline)
- AR/EN creatives and trust cues matched to intent (investment, family homes, payment plans)
- Geo + interest targeting with budget pacing/day-parting to control spend
- Sales handoff SOP: tag pre-qualified chats and route to agents within minutes
Why it worked:
Frictionless chat entry + in-inbox pre-qualification kept cost/conv. low and sent sales only ready-to-talk prospects.
Reusable Bottle Concept for Luxury Hospitality (Startup Pitch to Burj Al Arab)
with a story that blended eco-values and luxury appeal.
What we shipped:
- Explored eco-friendly product concepts.
- Co-created bottle + packaging mockups (AR/EN branding).
- Positioned as a premium reusable gift for high-end hotels.
- Built narratives linking sustainability, tradition, and prestige.
Why it worked:
Help a startup differentiate with sustainable design in a luxury context.
