Selected projects and results

Results Across SEO, Paid Media and Conversion

Explore selected projects by the problem being solved. Each case explains the business context, the work delivered and the evidence available to assess the outcome.

Search and ecommerce

Organic-growth projects across local search, Arabic localisation, technical SEO, content and ecommerce discovery.

Google Search Console performance showing 72% year-on-year organic click growth for a Dubai dental group

Measured resultMulti-location dental group · Dubai · Name withheld

How Local SEO and CRO Increased Organic Clicks by 72% for a Dubai Dental Group

+72% organic clicks

Growth from 16.7K to 28.8K clicks between 1 August–31 October 2023 and the same period in 2022, alongside an estimated 40% uplift in organic leads.

What was delivered

Built a selective Service × Location structure around high-intent patient demand.
Turned clinic pages into useful local landing pages with clearer enquiry paths.

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Performance chart for Arabic Localization for Niche E-commerce

Performance resultNiche ecommerce brand · Arabic market expansion · Name withheld

Arabic SEO and Localisation for a Specialist Online Retailer

+180% YoY clicks

from Arabic search

What was delivered

AR IA + culturally relevant copy for priority PLPs/PDPs
hreflang + locale architecture (AR/EN, GCC)

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Performance chart for Crawl Budget & Faceted Nav Cleanup

Performance resultBeauty ecommerce website · Technical SEO · Name withheld

Faceted Navigation Cleanup for a Beauty Ecommerce Site

~2× clicks reported

Across selected high-intent facet pages over a reported 6–8 week period. Exact dates and concurrent-change controls are not documented in the available project record.

What was delivered

Facet taxonomy & policy (index / noindex / canonicals)
URL dedupe & param rules; consolidated thin variants

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Performance resultOnline education startup · Content SEO · Name withheld

Online Education Startup (SaaS/Content)

2× organic traffic

in <12 months (lean budget)

What was delivered

Crawlability & site architecture cleanup (facets/priorities)
Topic map + content briefs for high-intent clusters

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Paid acquisition

Google and Meta Ads work connecting account structure, measurement, creative testing and budget decisions with commercial performance.

Performance resultD2C wellness brand · Meta Ads · Name withheld

Scaling Meta Ads for a D2C Wellness Brand

6.8x average ROAS · $1.3M+ attributed revenue

across a structured Meta Ads account built around product campaigns, offer testing, and controlled budget scaling.

What was delivered

Built separate campaigns for core products, bundles, creative tests, and seasonal offers.
Managed budget around ROAS, cost per purchase, and revenue performance.

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Performance resultD2C ecommerce brand · Meta Ads · Name withheld

Meta Ads Scaling System for a D2C Brand

3.5x+ ROAS

Mid-five-figure monthly Meta spend managed at around 3.5x+ ROAS, with cost per purchase averaging in the low-to-mid $30s across selected performance periods.

What was delivered

Separated creative testing, scaling, product campaigns, exclusions, and low-performance control.
Used ABO for controlled testing and CBO for scaling stronger angles.

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Performance resultPremium services brand · Google Ads · Name withheld

Google Ads Profitability for a Premium Services Brand

Implied 5.5x ROAS

~$47K/month managed across Search, Display, and remarketing against the client's ~$2.5K average customer value.

What was delivered

Managed campaigns across Search, Display, and remarketing.
Segmented budget by intent, CPA, and conversion quality instead of treating all leads equally.

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Facebook campaign for a real estate developer

Performance resultReal estate developer · Arabic and English lead generation · Name withheld

Message-first lead gen (Real Estate Developer)

1,800+ qualified conversations on a tight budget

~1.7 avg. cost per conversation (local currency) from WhatsApp/Messenger chat-to-lead funnel (AR/EN)

What was delivered

Message objective campaigns to WhatsApp/Messenger with a quick-reply pre-qual script (unit type, area, budget, move-in timeline)
AR/EN creatives and trust cues matched to intent (investment, family homes, payment plans)

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Conversion and customer journeys

Page, website and enquiry-journey work designed to reduce friction and make the next action clearer.

Kun Academy Course Page CRO Redesign Wireframe

Performance resultOnline education platform · Course-page CRO

Course Page Redesign for Kun Academy

+48% conversion uplift

from redesigned course page wireframes focused on clearer course value, stronger trust signals, and a smoother enrolment journey.

What was delivered

Reworked the course page structure and above-the-fold layout.
Improved clarity around course value, price, duration, level, language, and certificate.

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Delivered projectDubai real estate startup · Website and enquiry journey

Brand & Website Launch for a Dubai Real Estate Startup

Launch-Ready Platform

Built the digital foundation for a new Dubai real estate brand entering a crowded market — positioning, website architecture, property discovery, and lead capture, designed to work from day one.

What was delivered

Brand direction and positioning, anchored around investor confidence and clarity in a market full of noise
Site architecture mapped to real user journeys: buy, rent, off-plan, sell, and enquire

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Other selected work

Additional work, including concept projects, kept separate from measured acquisition and conversion outcomes.

Concept projectHospitality product concept · Startup pitch · Not a Burj Al Arab engagement

Reusable Bottle Concept for Luxury Hospitality (Startup Pitch to Burj Al Arab)

Enabled the startup to pitch Burj Al Arab

with a story that blended eco-values and luxury appeal.

What was delivered

Explored eco-friendly product concepts.
Co-created bottle + packaging mockups (AR/EN branding).

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