Crawl Budget & Faceted Nav Cleanup (Beauty E-commerce)
~2× clicks in 6–8 weeks
from high-intent facet pages
What we shipped:
- Facet taxonomy & policy (index / noindex / canonicals)
- URL dedupe & param rules; consolidated thin variants
- Internal-link modules to curated facets & top PDPs
- Smart XML sitemaps (priority facets; daily lastmod)
Why it worked:
Reallocated crawl to money pages, clarified signals, and sped up recrawl/indexation.
