6.9×
Meta Ads purchase ROAS
Meta Ads Manager performance summary covering 60 campaigns.
Performance Marketing Consultant
Performance Marketing Consultant for Google and Meta Ads
Turn paid media data into clearer budget decisions. I help ecommerce, retail and service teams improve Google Ads and Meta Ads across account structure, measurement, creative and landing pages, with hands-on implementation or ongoing management when needed.
Performance marketing should show where the next part of your budget is most likely to create profitable demand. I connect channel strategy, tracking, creative, offers and landing pages so decisions are based on commercial outcomes rather than platform metrics alone.
Paid media results
Results achieved across Meta and Google Ads
These client projects show how clearer account structure, measurement and budget control supported profitable growth across ecommerce and service businesses.
Paid media projects · D2C ecommerce and premium services
$1.3M+
Meta-attributed website purchase value
$1.3M+ attributed by Meta to the same D2C wellness brand.
3.5×+
Purchase ROAS · one D2C campaign
Campaign example: around US$36K in spend and US$127K in Meta-attributed purchase value, with purchases checked against store records.
5.5x
Google Ads ROAS · April 2021
US$49,408 in advertising spend during 1–30 April 2021, with ROAS based on CRM and sales reporting using last-touch attribution. One example reporting month.
How the work connects campaign activity to commercial decisions
View paid media case studies- 01
Define the economics
Confirm margin, customer value, lead quality and an acceptable acquisition cost before judging performance.
- 02
Correct the measurement
Review conversion actions, attribution assumptions and reporting gaps that can distort budget decisions.
- 03
Restructure the account
Organise products, offers, audiences and tests within a clear account structure so performance can guide budget decisions.
- 04
Test and scale
Move spend toward stronger signals, control weaker activity and feed each result into the next test.
The 6.9× purchase ROAS and $1.3M+ in Meta-attributed website purchase value relate to the D2C wellness brand. The 3.5×+ purchase ROAS is one campaign example within a separate D2C account I managed at around US$100K in average monthly spend. The 5.5x Google Ads ROAS covers April 2021 and uses CRM and sales reporting with last-touch attribution. Results cover selected performance reporting periods; past performance does not guarantee future results.
01
Build the account around commercial priorities
Channel metrics only become useful when they connect to the way your business makes money. I review the economics behind the campaigns, then organise targets and reporting around revenue, margin, customer value, lead quality and the role each channel should play.
- Translate revenue and margin targets into workable acquisition thresholds
- Separate useful conversion actions from low-value platform signals
- Identify which products, services, audiences and markets deserve budget
- Define reporting that supports decisions instead of collecting more dashboards
02
Give Google Ads and Meta Ads a clear role
Google and Meta capture and create demand in different ways. The right structure depends on the offer, buying journey, available creative and measurement quality—not on forcing every campaign into the same model.
Google Ads
Review Search, Performance Max, Display and remarketing where relevant, with budget organised around intent, value and conversion quality.
Meta Ads
Structure product, offer, audience and creative testing so learning remains visible as stronger campaigns scale.
Audience and remarketing
Use exclusions, first-party signals and journey stage to reduce overlap and give follow-up activity a defined purpose.
Budget allocation
Move spend using ROAS, CAC, CPA, lead quality and commercial capacity rather than reacting to isolated daily changes.
03Measurement and profitability
Fix measurement before increasing spend
A platform can report strong performance while the business sees weak revenue or poor-quality enquiries. I check what is being counted, how values are assigned and where the reporting loses the connection between an ad click and a commercial outcome.
- Review primary and secondary conversion actions across advertising and analytics platforms
- Check tracking coverage, duplication, attribution assumptions and consent-related gaps
- Connect campaign reporting with revenue, margin, qualified leads or customer value where data allows
- Document limitations so apparent precision is not mistaken for reliable evidence
04
Improve what happens after the click
Campaign optimisation cannot compensate for an unclear offer or a difficult landing-page journey. I review the message, page experience and conversion path alongside the account so the ad and destination support the same decision.
Landing-page alignment
Match the promise in the ad with the page headline, evidence, offer and next step so visitors do not have to reconstruct the message.
Offer and journey review
Identify friction in product, enquiry, booking or checkout flows that may be limiting the value of otherwise qualified traffic.
Creative and message testing
Turn audience questions, offer angles and previous results into a controlled test plan rather than an unstructured stream of new ads.
05
Choose the level of support your team needs
The work can begin with a focused diagnosis or continue through implementation and ongoing management. We agree the channels, access, responsibilities and decision cadence before starting, so your team knows what I will manage directly and where internal input is needed.
Account audit and action plan
A focused review of account structure, measurement, budget allocation, creative, offers and landing pages, followed by prioritised actions.
Implementation project
Hands-on restructuring, tracking corrections, campaign builds, test setup and landing-page recommendations for the agreed priorities.
Ongoing management and advisory
Regular optimisation, testing, reporting and budget decisions, either managed directly or delivered alongside your internal team.
How performance marketing work moves into delivery
1
Confirm commercial goals and account access
2
Diagnose campaigns and measurement
3
Prioritise budget, tracking and journey changes
4
Implement and launch the agreed work
5
Review results and decide the next tests
What the engagement can include
Google Ads and Meta Ads account diagnosis
Measurement and attribution findings
Budget and campaign priorities
Creative, audience and offer test plan
Landing-page and conversion recommendations
Reporting definitions and decision cadence
Selected performance marketing results
These anonymised client projects show how account structure, controlled testing, measurement and budget allocation informed paid-media decisions across Meta and Google Ads.
Managing and Scaling Meta Ads for a D2C Wellness Brand
6.9× purchase ROAS · $1.3M+ Meta-attributed purchase value
Product, offer and creative testing, budget allocation and scaling within my wider work with a D2C wellness brand. The performance summary records 6.9× purchase ROAS and $1.3M+ in Meta-attributed website purchase value.
What we shipped:
- Organised product, offer and creative testing within a clear account structure.
- Used controlled testing budgets to assess ideas before committing more spend.
- Reviewed purchase ROAS, cost per purchase and Meta-attributed purchase value.
- Allocated budget towards stronger combinations and used results to guide further testing.
Why it worked:
Account structure, controlled testing and purchase-performance reviews supported the same decision-making process, helping me assess different offers and decide where further testing or investment was justified.
D2C wellness brand · Client name withheld
View Full Screenshot
Managing and Scaling Meta Ads for a D2C Ecommerce Brand
3.5×+ campaign purchase ROAS
Around US$100K in average monthly account spend managed within my wider client work. One campaign example recorded around US$36K in spend and US$127K in Meta-attributed purchase value, with purchases checked against store records.
What we shipped:
- Organised product, audience and creative testing within a clear account structure.
- Managed creative strategy, copy, production coordination, audiences and retargeting.
- Reviewed purchase tracking, checked purchases against store records and worked on catalogue advertising and landing-page recommendations.
- Used purchase performance to guide account budgets, controlled testing and further investment.
Why it worked:
Creative development, audience management and budget decisions were connected with purchase performance and store-record checks. Results guided further testing and investment within a clear account structure.
D2C ecommerce brand · Client name withheld
View Full Screenshot
Google Ads Performance for a Premium Services Brand
5.5× ROAS in April 2021
US$49,408 in advertising spend during 1–30 April 2021, with 5.5× ROAS based on CRM and sales reporting using last-touch attribution. One example reporting month.
What we shipped:
- Organised campaigns and ad groups around services, keyword themes and search intent.
- Reviewed search terms, match types and negative keywords to refine targeting.
- Developed ad copy and reviewed alignment with landing pages and enquiry actions.
- Managed Search, Display and remarketing budgets alongside CRM and sales reporting.
Why it worked:
Account structure, targeting, messaging and budget decisions were connected with customer revenue recorded in CRM and sales reporting, providing a commercial reference point for ongoing campaign management.
Premium services brand · Client name withheld
View Full Screenshot
TestimonialsClient feedback
What it's like to work with me
Direct collaboration, commercial focus, and work that actually ships. Here's what clients have said.
Founder
D2C Ecommerce Brand · Client feedback
"Khalid reviewed our ecommerce funnel across product pages, checkout, tracking, and paid traffic. His recommendations helped us identify where sales were being lost, improve conversion quality, and focus our budget on the areas most likely to drive revenue."
Ecommerce & CRO
Marketing Lead
D2C Retail Brand · Client feedback
"Khalid helped us clean up our paid media structure, improve tracking, and connect campaigns more clearly to landing page performance. His work helped us reduce wasted spend, improve reporting, and make better decisions around ROAS and customer acquisition cost."
Performance Marketing
CertificationsCredentials
Amazon DSP Certification
Amazon
The Trade Desk Edge Academy - Data-Driven Planning
The Trade Desk
Google Ads Apps Certification
Google Skillshop
Google Analytics Certification
Google Digital Academy
01
Scope and fees
The scope depends on the channels, monthly spend, account condition, tracking setup, number of markets and the level of implementation or management required. I confirm the deliverables, access, responsibilities, fee and working cadence before the engagement begins. Media spend remains separate and is paid directly to the advertising platforms.
Review Google Ads profitability first02
What happens after you get in touch?
Share the channels you use, approximate spend, primary conversion and the commercial problem you want to solve. We will discuss the current setup and agree whether the best starting point is an audit, an implementation project or ongoing management.
About
About Khalid
Khalid Semary is an independent SEO and digital growth consultant with 10+ years of experience across technical SEO, ecommerce, Arabic SEO, paid media, analytics, CRO and international growth.
Learn more about my background and experiencePerformance Marketing Consultant FAQs
Which advertising channels do you work with?
Google Ads and Meta Ads are the main channels covered by this service. Depending on the business and scope, the work can also consider LinkedIn, display, remarketing and other paid-social activity where those channels have a clear role.
Can you audit an account without taking over management?
Yes. An audit can be delivered as a standalone engagement with prioritised findings, measurement issues and recommended budget or campaign changes. I can also implement the agreed work or continue into ongoing management if that is more useful.
Can you implement the recommendations?
Yes. With the required access, I can restructure campaigns, correct tracking, build agreed tests and support landing-page changes directly. I can also work with an internal or agency team when ownership is shared.
How do you measure performance marketing?
The measurement framework depends on the business model. It can include revenue, contribution margin, ROAS, CAC, CPA, qualified-lead rate and customer value, with platform metrics used as supporting diagnostic signals rather than the final definition of success.
Do you work with businesses outside the GCC?
Yes. I support teams operating across GCC countries and international markets. Channel strategy, account structure, measurement and creative priorities are adapted to the markets, audiences and commercial context involved.
Is advertising spend included in the consulting fee?
No. Media spend is paid directly to Google, Meta or the relevant platform. The consulting or management scope covers the agreed strategy, implementation, optimisation and reporting work.
Performance marketing consulting
Want clearer paid media decisions and better control of spend?
Share your current channels, measurement setup and the commercial result you need to improve. I will recommend a practical starting scope and explain how I can support implementation or ongoing management.
The scope, account access, responsibilities, fee and working cadence are confirmed before work begins.