About Khalid Semary
SEO and digital growth consultant shaped by ecommerce, Arabic search and implementation.
I am an independent SEO and digital growth consultant with 10+ years of experience across technical SEO, ecommerce, paid media, analytics, CRO and full-funnel growth. My work is rooted in Dubai and UAE market experience, while I am currently based between the UAE and the Philippines and support international teams working in English and Arabic.
My work is biographical in the practical sense: every recommendation comes from seeing how strategy survives contact with developers, writers, platforms, budgets, reporting gaps and commercial pressure.
Dubai, UAE and Philippines
Available for international work
English and Arabic
UAE, GCC and international search
10+ years
SEO, ecommerce, paid media and CRO
Implementation-led
Strategy connected to real delivery
Career Journey
Entered digital marketing through hands-on SEO, paid media and conversion work where strategy only mattered if it could be shipped.
Built agency-side experience across varied sectors, balancing client priorities, technical constraints and commercial targets.
Worked in-house and with enterprise ecommerce environments, including YOOX NET-A-PORTER and international retail SEO.
Developed deep UAE and GCC experience across English and Arabic search behaviour, local SEO, ecommerce and service-led growth.
Moved into independent consulting, working directly with founders, internal teams, developers, writers and agencies.
Built practical tools and projects including SearchScope and Beauty Bliss to stay close to real implementation problems.
Markets and Businesses
The common thread is not one industry. It is the need to connect search demand, page quality, technical foundations, measurement and conversion into something a team can act on.
How Experience Shaped My Approach
SEO should connect to commercial outcomes, not only rankings or checklist completion.
Recommendations need to be implementable by real teams with real constraints.
Technical SEO, content, analytics and conversion work best when they are planned together.
Developer, writer and internal-team collaboration is part of the work, not an afterthought.
Priorities should be ranked by impact, effort, risk and business value.
Selected Career Highlights
Enterprise ecommerce
International SEO and retail experience across complex catalogues, platforms and markets.
View context+180%
Arabic-search click growth from localisation, hreflang, page structure and internal linking work.
View context~2x
Clicks after technical cleanup around crawl budget, faceted navigation and indexation signals.
View context+72%
Local SEO click growth from service-location architecture and stronger local search signals.
View contextProjects and Tools I Have Built
These projects matter because they keep the work close to execution: product decisions, browser constraints, ecommerce tradeoffs, tracking, content, crawling and conversion.
SearchScope
A Chrome extension for page-level SEO, AEO and GEO audits. It reflects how I think about rendered HTML, structured data, crawler access, hreflang and entity signals in practical workflows.
View projectBeauty Bliss
An ecommerce project that keeps me close to the operational realities behind category pages, product discovery, merchandising, paid traffic, conversion paths and measurement.
Credentials and Professional Recognition
A fuller view of the certifications and professional learning behind the work.
Professional Scrum Product Owner II (PSPO II)
Scrum.org
Amazon DSP Certification
Amazon
The Trade Desk Edge Academy - Data-Driven Planning
The Trade Desk
Google Ads Apps Certification
Google Skillshop
Oncrawl Academy
Oncrawl
INSIDE LVMH
LVMH
Product Management Basics Certification
Pendo.io
Google Analytics Certification
Google Digital Academy
Digital Product Management
Coursera / University of Virginia
Technical SEO Certification
Blue Array
SEO Certification
HubSpot Academy
Advanced Search Engine Optimization Strategies
Coursera
MediaMath Academy | Programmatic Certification
Infillion
Social Media Certified
HubSpot Academy
Introduction to Google Data Studio
Inbound Marketing
HubSpot Academy
Email Marketing
HubSpot
Content Marketing Certification
HubSpot
Recommendations and Working Relationships
A few recommendations that describe how the work feels from the inside: direct, collaborative and tied to implementation.
"Khalid is exceptionally reliable and supportive, always helping the team find effective solutions. His proactive approach, strategic thinking, and technical skills consistently added value across complex projects."
"Khalid was a key part of our SEO progress. His contribution went beyond technical execution, bringing strategic thinking, AI-focused initiatives, trust, and strong collaboration with technical teams."
"I enjoyed working with Khalid on several projects. We successfully created a new digital engagement model for our clients, and that was really the start of a new sales era."
"Khalid was an innovative colleague who expanded our reach across several industries. He enhanced the digital selling model and added strong value to the business."
Writing and Published Work
How to Audit a Blog Post for AI Visibility
AI tools read your content in chunks, not top to bottom. Here's the 10-point audit I run on a blog post to make it easy for AI systems to understand, extract, and cite.
Google expands AI Search, shopping, and content verification tools
Google has announced new AI features across Search, shopping, payments, and content verification. The updates affect products including Search, Gemini, YouTube, Gmail, Chrome, Pixel, Google Wallet, and Google Cloud.
Arabic Localization for Niche E-commerce
+180% YoY clicks
Crawl Budget & Faceted Nav Cleanup (Beauty E-commerce)
~2× clicks in 6–8 weeks
How Local SEO and CRO Increased Organic Clicks by 72% for a Dubai Dental Group
+72% organic clicks
Work together
Interested in working together or discussing an SEO project?
View my SEO consulting services or get in touch with a short note about the site, market and problem you want to solve.