Agency and consulting perspective
Work across varied sectors taught me how to diagnose quickly, communicate clearly and adapt recommendations to different budgets, teams and technical constraints.
SEO, ecommerce and digital growth
About Khalid Semary
My work brings together technical SEO, ecommerce, Arabic search, paid media and conversion. I have worked across agency and in-house environments, and I use that experience to help teams turn strategy into practical improvements.
Today, I work independently with founders, marketing leaders, ecommerce teams, developers, writers and agencies. I can lead the strategy, deliver agreed changes directly where the platform and access allow, or work alongside your team from implementation through the final live checks.
10+ years
SEO, ecommerce, paid media and CRO
English and Arabic
Search strategy for multilingual markets
UAE and Philippines
Supporting GCC and international teams
Strategy and delivery
Planning, hands-on implementation and post-launch checks
Experience that shapes the work
Agency-side, in-house, enterprise ecommerce and independent consulting experience gives me a practical view of how search, media, product and commercial priorities meet inside a business.
My complete employment timeline and role details are available on LinkedIn.
View LinkedIn profileEnterprise ecommerce experience
Experience with YOOX NET-A-PORTER Group and international retail SEO developed my understanding of large catalogues, localisation, crawl control, platform dependencies and cross-team delivery.
Commercially connected search
SEO decisions are considered alongside conversion, paid acquisition, analytics and revenue so improvements support the wider customer journey, not rankings in isolation.
Hands-on implementation
I can deliver agreed content, technical, tracking and page changes directly when the platform and permissions allow, or give internal teams clear requirements and check the live implementation.
Selected results from delivered work
+180%
growth in Arabic ecommerce clicks
Localisation, hreflang, page structure and internal linking.
View the case study~2×
organic clicks after technical cleanup
Crawl-budget, faceted-navigation and indexation improvements.
View the case study+72%
growth in local search clicks
Service-location architecture and stronger local signals.
View the case study+48%
growth in course-page conversion
A clearer Arabic enrolment journey, value story and calls to action.
View the case studyHow I work with teams
The aim is to make the work useful to the people who need to approve, build, publish and measure it. Responsibilities are agreed at the start, including the changes I will deliver directly and the work owned by your team.
Start with the business goal, customer journey and available evidence before recommending activity.
Translate findings into clear priorities with expected impact, effort, risk and ownership.
Work directly with developers, writers, designers, analysts and channel owners instead of handing over an isolated report.
Implement agreed changes where access, platform and scope allow, then check the live implementation.
Define measurement before launch and explain what the evidence can and cannot prove.
Markets and languages
My experience includes Dubai, the wider UAE and GCC, but projects are not limited to those markets. The search strategy is built around the countries, languages, competitors and customer behaviour that matter to the business.
English-language search
Technical, ecommerce and content programmes for GCC, UK, European and international audiences.
Arabic SEO and localisation
Arabic keyword research, page planning, localisation, hreflang and market-aware content rather than direct translation alone.
Ecommerce and retail
Healthcare and local services
Education and online learning
Automotive and dealer groups
Hospitality and luxury
Legal and professional services
Tools and projects I have built
Building products keeps my consulting grounded in the realities behind implementation: browser behaviour, platform constraints, content, measurement, customer journeys and commercial tradeoffs.
SearchScope
A Chrome extension for practical SEO, AEO and GEO checks across rendered content, metadata, structured data, hreflang, links and crawler access.
Explore SearchScope and the toolsBeauty Bliss
An ecommerce project that keeps me close to category and product discovery, merchandising, paid acquisition, conversion paths and measurement decisions.
I also publish practical articles and case studies so teams can see the thinking, implementation and evidence behind the work.
Recommendations and credentials
The recommendations below come from former colleagues and clients across enterprise SEO, consulting and digital growth projects. Each role label shows the context in which we worked together.
What colleagues and clients say
"Khalid is exceptionally reliable and supportive, always helping the team find effective solutions. His proactive approach, strategic thinking, and technical skills consistently added value across complex projects."
"Khalid was a key part of our SEO progress. His contribution went beyond technical execution, bringing strategic thinking, AI-focused initiatives, trust, and strong collaboration with technical teams."
"I enjoyed working with Khalid on several projects. We successfully created a new digital engagement model for our clients, and that was really the start of a new sales era."
"Khalid was an innovative colleague who expanded our reach across several industries. He enhanced the digital selling model and added strong value to the business."
Selected professional credentials
Professional Scrum Product Owner II (PSPO II)
Scrum.org
Amazon DSP Certification
Amazon
The Trade Desk Edge Academy - Data-Driven Planning
The Trade Desk
Google Ads Apps Certification
Google Skillshop
Oncrawl Academy
Oncrawl
INSIDE LVMH
LVMH
Product Management Basics Certification
Pendo.io
Google Analytics Certification
Google Digital Academy
Digital Product Management
Coursera / University of Virginia
Technical SEO Certification
Blue Array
SEO Certification
HubSpot Academy
Advanced Search Engine Optimization Strategies
Coursera
MediaMath Academy | Programmatic Certification
Infillion
Social Media Certified
HubSpot Academy
Introduction to Google Data Studio
Inbound Marketing
HubSpot Academy
Email Marketing
HubSpot
Content Marketing Certification
HubSpot
Start a conversation
Discuss a project
Tell me about the website, market and challenge you want to solve. You can share the project details first, choose a call time, or send a quick message on WhatsApp.
Prefer email? hello@khalidsemary.com