~2×
reported clicks
Across selected high-intent facet pages over a reported six-to-eight-week period.
Technical SEO Consultant
Technical SEO Consultant for Complex Websites
Turn technical findings into changes your developers can implement. I investigate crawl, indexation, rendering and architecture issues, then define priorities, requirements and checks for the pages that matter to your business. Where the platform and access allow, I can also implement the agreed changes directly.
Technical SEO should help a team make better implementation decisions, not leave it with a longer list of warnings. I connect crawl and indexation evidence with page templates, platform constraints and commercial priorities, then stay involved through delivery and validation. If you need a standalone website diagnosis rather than implementation support, the SEO audit service is the better starting point.
Technical SEO result
Faceted-navigation cleanup concentrated search signals on useful pages
For a beauty ecommerce website, the work addressed duplicate filter URLs, conflicting indexation signals and weak internal links to priority facet pages. The implementation combined a facet policy, URL consolidation, curated internal links and focused XML sitemap coverage.
Beauty ecommerce website · Client name withheld
How the work moved from technical evidence to implementation
Read the technical SEO case study- 01
Diagnose the URL pattern
Identify filter combinations creating duplicate or low-value URLs and compare them with commercially useful facets.
- 02
Define the intended behaviour
Agree which facet pages should be discoverable and how unsupported combinations should be linked, indexed or consolidated.
- 03
Implement the priority changes
Apply parameter rules, consolidate thin variants, add curated internal links and focus sitemap coverage on selected pages.
- 04
Validate the release
Re-crawl the affected patterns and review indexation and click trends for the selected high-intent pages.
The available project record does not document exact dates or controls for concurrent changes. The result is therefore presented as a reported project outcome, not proof that one technical change caused the full increase.
01
Find the issues affecting important pages
I review how your website is discovered, rendered and indexed alongside its templates, internal links and commercial priorities. The diagnosis focuses on issues that affect useful pages, suppress reliable search signals or create material release risk.
- Compare crawl paths, indexation patterns and canonical signals across priority templates
- Check rendered HTML and whether important content and links remain available
- Separate material problems from tool warnings that do not affect valuable pages
- Connect each finding to affected page groups, business impact and release risk
02
Technical SEO support from templates to site launches
The work can cover canonical signals, faceted navigation, internal linking, JavaScript content, international architecture and migrations. The exact scope follows the evidence, the platform and the team responsible for implementation.
Crawl and indexation
Review discovery paths, directives, canonicals, duplication and the signals presented by important URL patterns.
Templates and rendering
Check server and client-rendered output, reusable components, internal links, structured data and page-performance dependencies.
Architecture and international SEO
Assess hierarchy, internal linking, pagination, hreflang and the relationship between language or market versions.
Migrations and releases
Define pre-launch requirements, review URL and redirect plans, test staging where access allows and monitor the live release.
03Developer ticket
Clear requirements for your development team
A technical recommendation should be specific enough to estimate, implement and test. This ticket structure is based on the delivered faceted-navigation project and shows how one URL-pattern issue can be translated into expected behaviour and release checks.
Affected area
Category filters and parameter URLs
The category template, filter-link generation, canonical output, indexing controls and XML sitemap rules were included in the change scope.
Observed behaviour
Competing filtered variants
Multiple thin or overlapping filter combinations were discoverable while selected high-intent facet pages received limited internal-link support.
Evidence
Crawl and page-pattern review
Crawl exports, URL samples, canonical output and internal-link paths were compared across the affected category and facet templates.
Required behaviour
Support selected facets deliberately
Keep an agreed set of useful facet pages discoverable, consolidate conflicting variants and avoid generating unnecessary links to unsupported combinations.
Implementation dependency
Routing, templates and merchandising
Delivery required coordination across parameter handling, template output, internal-link modules and the list of facets approved as landing pages.
Acceptance and QA
Verify output before monitoring
Confirm the approved URLs, links, canonical and indexing signals in rendered HTML, re-crawl the patterns and then monitor selected pages after release.
04
Validate changes before and after release
I review implementation against the agreed requirements, check for unintended effects and monitor the relevant search signals after release. Validation is part of the technical work rather than an optional handover step.
- Review staging or preview output when the environment is accessible
- Test affected templates, internal links, directives and canonical or hreflang signals
- Compare pre-release and post-release crawls for the agreed URL patterns
- Monitor indexation, landing-page performance and material regressions after launch
05
Technical work in practice
The engagement can start with one defined technical problem or continue through implementation, migration support and ongoing prioritisation. We agree access, ownership and validation responsibilities before work starts.
Focused diagnosis and roadmap
Investigate an agreed problem, document the evidence and prioritise requirements your team can estimate and deliver.
Implementation project
Implement agreed changes directly where access and the technology allow, or work alongside developers through tickets, reviews and release QA.
Migration or ongoing consulting
Support planning, implementation decisions, launches and performance review as the website or programme develops.
How technical SEO moves from diagnosis to release
1
Confirm the priority templates and technical problem
2
Collect crawl, rendering and search evidence
3
Define requirements, owners and acceptance criteria
4
Implement or support the agreed changes
5
Validate the release and monitor material signals
What the engagement can include
Prioritised findings tied to page groups and business impact
Crawl, rendering and indexation evidence
Developer tickets and implementation requirements
Acceptance criteria and release test cases
Migration, architecture or template recommendations
Post-release validation and monitoring plan
Technical SEO work delivered for a beauty ecommerce website
The full case study documents the faceted-navigation policy, URL consolidation, curated internal links and sitemap work behind the reported change in selected high-intent pages.
TestimonialsClient feedback
What it's like to work with me
Direct collaboration, commercial focus, and work that actually ships. Here's what clients have said.
Martina Brivio
SEO Product Owner, Prada · LinkedIn recommendation
"Khalid is exceptionally reliable and supportive, always helping the team find effective solutions. His proactive approach, strategic thinking, and technical skills consistently added value across complex projects."
SEO & Delivery
Daniel Morgan
Group Technical SEO Manager, YOOX NET-A-PORTER Group · LinkedIn recommendation
"Khalid was a key part of our SEO progress. His contribution went beyond technical execution, bringing strategic thinking, AI-focused initiatives, trust, and strong collaboration with technical teams."
Technical SEO
CertificationsCredentials
Oncrawl Academy
Oncrawl
Google Analytics Certification
Google Digital Academy
Technical SEO Certification
Blue Array
01
Scope and fees
The scope depends on the number of templates and markets, the platform, the available crawl and analytics data, the release risk and the level of direct implementation or developer support required. I confirm the deliverables, access, responsibilities, fee and expected schedule before work begins.
Need a standalone diagnosis? Review the SEO audit service02
What happens after you get in touch?
Share the website, the affected page groups, recent releases and the technical problem you need to solve. We will identify the evidence and access needed, then agree whether the right starting point is a focused implementation project, migration support or a standalone SEO audit.
About
About Khalid
Khalid Semary is an independent SEO and digital growth consultant with 10+ years of experience across technical SEO, ecommerce, Arabic SEO, paid media, analytics, CRO and international growth.
Learn more about my background and experienceTechnical SEO Consultant FAQs
Will you make code changes?
Yes, when the platform, access and agreed scope allow me to implement the change safely. I can also work with your developers by defining the required behaviour, reviewing the implementation and validating it before and after release. Responsibilities are confirmed before the project starts.
Can you support a website migration?
Yes. The scope can include pre-launch requirements, URL and redirect reviews, canonical and hreflang checks, staging QA, launch checks and post-launch monitoring.
Will you work directly with our developers?
Yes. I can translate findings into tickets, affected templates, expected behaviour, acceptance criteria and validation steps, then stay involved while the team estimates, implements and releases the work.
How is technical SEO consulting different from an SEO audit?
A standalone audit provides a defined diagnosis and prioritised action plan. Technical SEO consulting can continue into developer requirements, direct implementation, release QA, migrations and ongoing decisions around complex templates or platforms.
What does a technical SEO consultant review?
The work can cover crawling, indexation, canonical signals, duplication, faceted navigation, JavaScript rendering, internal links, site architecture, performance, structured data, hreflang and migration risk. The final scope follows the evidence and the pages important to your business.
Is technical SEO only for large websites?
No. A smaller website can still have material technical blockers. The service becomes especially useful when a site has many templates, filters, JavaScript rendering, international URLs, an ecommerce catalogue or a high-risk migration.
Technical SEO implementation and QA
Turn the technical problem into a change your team can ship
Share the affected pages, platform and recent changes. I will suggest a practical starting point and explain how I can support diagnosis, implementation and release validation.
The scope, access, responsibilities, fee and expected schedule are confirmed before work begins.