Practical Guides to SEO, Paid Media and Conversion
Practical advice to help you understand your website’s performance and decide what to improve next, alongside insights into developments in search and digital marketing.
Latest articles
AI Search Visibility: Start With the Questions That Win Customers
10 Oct 2026Start with the questions buyers ask. Audit AI answers, correct misleading sources, improve the pages buyers need and connect identifiable visits to qualified enquiries.
AI Search, SEO, AEO, Analytics
Arabic SEO: A Practical Guide to Ranking Arabic Websites
Learn how to optimise Arabic websites with practical guidance on keyword research, content localisation, technical SEO and right-to-left layouts, supported by examples and common mistakes to avoid.
SEO
How to Audit a Blog Post for AI Visibility
14 Jul 2026AI tools read your content in chunks, not top to bottom. Here's the 10-point audit I run on a blog post to make it easy for AI systems to understand, extract, and cite.
SEO, AI
Google expands AI Search, shopping, and content verification tools
26 May 2026Google has announced new AI features across Search, shopping, payments, and content verification. The updates affect products including Search, Gemini, YouTube, Gmail, Chrome, Pixel, Google Wallet, and Google Cloud.
AI Search, Google, E-Commerce, Online Shopping, Content VerificationNeed help putting this into practice?
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