+72%
Organic clicks
From 16.7K to 28.8K Google Search Console clicks, comparing 1 August–31 October 2023 with the same period in 2022.
SEO Consultant
SEO Consultant for Dubai and UAE Businesses
Bring clarity to your SEO priorities. I help teams understand what is holding back organic growth, choose the pages and problems that matter, and then implement the agreed changes myself or work alongside your team to get them live.
SEO consulting should make the next decision easier. The work starts with the commercial problem, connects technical and content evidence to it, and gives your team a realistic order of action.
SEO results
More organic visibility, alongside more leads
For a Dubai dental group, local SEO and conversion work focused on high-intent service and location searches, supported by clearer paths to calls and appointment enquiries.
Dubai dental group · Local SEO and CRO
≈+40%
Organic leads
Estimated uplift during the campaign period, based on the available lead reporting.
How the work connected search visibility to commercial progress
Read the full case study- 01
Qualified visibility
Improved presence for high-intent service and location searches.
- 02
Commercial pages
Connected treatment demand with relevant clinic and service pages.
- 03
Conversion actions
Made calls and appointment enquiries easier to complete.
- 04
Lead growth
Available campaign reporting indicated an estimated 40% increase in organic leads.
Result from a Dubai dental-group engagement. Organic-click growth compares 1 August–31 October 2023 with the same period in 2022 and is based on Google Search Console data. Lead growth is an estimate from the available campaign-period reporting. Results vary by website, market and implementation.
01
When your SEO programme needs clearer direction
You may already have audits, tools and a long list of recommendations. The gap is deciding what matters now. I connect technical findings, search demand, content quality and business goals into one priority order your team can deliver.
- Organic performance has stalled and the cause is unclear
- Important pages are not earning qualified visibility
- Technical and content teams need one shared priority order
- A migration, redesign or market expansion needs senior SEO input
02
Support across the parts of SEO that matter to your business
The engagement can focus on one specialist problem or connect several workstreams when they affect the same commercial goal.
Technical SEO
Crawling, indexation, architecture, rendering, migrations and developer-ready requirements.
View serviceContent and commercial pages
Search demand, page purpose, on-page direction and briefs for the pages that can influence growth.
Arabic and international SEO
Arabic search intent, localisation, hreflang and market structures for UAE and GCC audiences.
View serviceEcommerce and local growth
Category, product and location-page priorities connected to revenue, enquiries and measurement.
View service03From evidence to delivery
A roadmap your team can act on
Recommendations are organised so stakeholders can see why the work matters, who it depends on and how success will be checked. The result is a practical roadmap that connects analysis, ownership and measurement to delivery.
01
Evidence
The search, crawl, page or performance signal behind the recommendation.
02
Priority
The expected business value, urgency and relative implementation effort.
03
Dependency
The people, platforms, content or development work needed to move forward.
04
Validation
The acceptance check and measurement needed after the work is released.
04
Strategy and implementation, handled by the same consultant
I can take the work from diagnosis through implementation and validation. Depending on your platform, access and internal resources, I can make the agreed SEO changes directly or deliver them with your content, development and marketing teams.
Audit and roadmap
A defined diagnosis with evidence, priorities, responsibilities and a practical sequence of work.
Implementation project
Hands-on delivery for agreed technical, content, internal-linking, measurement or migration priorities.
Ongoing consulting
Repeated prioritisation, stakeholder support, implementation guidance, QA and performance review.
How the work moves forward
1
Understand the commercial problem
2
Review the evidence
3
Agree the priority order
4
Support delivery
5
Validate and refine
What the roadmap can include
Evidence and business implication
Priority and implementation effort
Owner, dependency and acceptance criteria
Validation and measurement plan
Relevant SEO results
See how Arabic localisation and a Dubai dental-group programme translated search opportunities into page and website changes, with the available results and limitations kept visible.
How Local SEO and CRO Increased Organic Clicks by 72% for a Dubai Dental Group
+72% organic clicks
Growth from 16.7K to 28.8K clicks between 1 August–31 October 2023 and the same period in 2022, alongside an estimated 40% uplift in organic leads.
What we shipped:
- Built a selective Service × Location structure around high-intent patient demand.
- Turned clinic pages into useful local landing pages with clearer enquiry paths.
- Coordinated English and Arabic targeting around how each market actually searches.
- Improved the conversion journey across priority treatment and location pages.
Why it worked:
The strategy connected treatment demand, location relevance, useful page content and conversion actions, giving each priority page a clearer commercial purpose.
local-seo-for-dubai-dental-group.ae
View Full Screenshot
Arabic SEO and Localisation for a Specialist Online Retailer
+180% YoY clicks
from Arabic search
What we shipped:
- AR IA + culturally relevant copy for priority PLPs/PDPs
- hreflang + locale architecture (AR/EN, GCC)
- Template-level schema + internal-link modules
Why it worked:
Matched Arabic intent, fixed discoverability, scaled templates
arabic-localization-for-niche-e-commerce.ae
View Full Screenshot
TestimonialsClient feedback
What it's like to work with me
Direct collaboration, commercial focus, and work that actually ships. Here's what clients have said.
Martina Brivio
SEO Product Owner, Prada · LinkedIn recommendation
"Khalid is exceptionally reliable and supportive, always helping the team find effective solutions. His proactive approach, strategic thinking, and technical skills consistently added value across complex projects."
SEO & Delivery
Daniel Morgan
Group Technical SEO Manager, YOOX NET-A-PORTER Group · LinkedIn recommendation
"Khalid was a key part of our SEO progress. His contribution went beyond technical execution, bringing strategic thinking, AI-focused initiatives, trust, and strong collaboration with technical teams."
Technical SEO
CertificationsCredentials
Professional Scrum Product Owner II (PSPO II)
Scrum.org
Oncrawl Academy
Oncrawl
Technical SEO Certification
Blue Array
01
Scope and fees
The scope can cover strategy, implementation or both, depending on your website, markets, access and internal capacity. After an introductory discussion, I will outline the deliverables, responsibilities, fee and expected schedule before work begins.
02
A useful first conversation
Share your website, the problem you want to solve and the markets you serve. We will discuss your priorities and implementation capacity, then identify a suitable first engagement.
About
About Khalid
Khalid Semary is an independent SEO and digital growth consultant with 10+ years of experience across technical SEO, ecommerce, Arabic SEO, paid media, analytics, CRO and international growth.
Learn more about my background and experienceSEO Consultant FAQs
Should we start with an audit or ongoing consulting?
An audit is a good starting point when you need a defined diagnosis and priority roadmap. Ongoing consulting is more suitable when your team needs repeated prioritisation, implementation support, QA and performance review.
Do you only work with businesses in Dubai?
No. I work with businesses across the UAE, GCC and international markets, remotely in English and Arabic. Dubai is an important market, but the scope is based on the audiences and markets your business serves.
Do you implement the recommendations?
Yes. I can implement agreed technical, content, internal-linking and measurement changes directly when I have the required access. Where engineering or platform ownership sits with your team, I work alongside the relevant people and stay involved through QA and validation.
What is the difference between an SEO consultant, SEO expert and SEO specialist?
People often use these terms interchangeably. An SEO consultant usually focuses on diagnosis, strategy, prioritisation and implementation guidance, while an expert or specialist can be narrower. My work covers senior SEO direction across technical SEO, content, ecommerce, Arabic SEO and measurement.
Start with the problem
Move from SEO priorities to implementation
Share what is holding back organic growth and we can decide what I should implement directly and where your team needs support.
You will receive a defined scope, responsibilities, fee and expected schedule before work begins.