KS
Khalid Semary

SEO Consultant

SEO consultant for UAE, GCC and international businesses

Direct, senior SEO support focused on qualified traffic, leads and revenue. I help teams turn search demand into commercial growth, with strategy connected to implementation.

SEO consulting for teams that need senior direction without account-manager layers. The work starts with business priorities, then connects technical, content and measurement decisions to qualified organic demand.

Who I Help

I work with teams that need clear SEO priorities and practical implementation support.

  • Ecommerce and retail brands
  • Service businesses with lead-generation goals
  • Multi-location businesses
  • Agencies and internal marketing teams that need senior SEO depth

Problems I Help Solve

  • Traffic or rankings are not growing
  • Organic traffic is not producing leads or sales
  • Indexation, crawlability or technical issues are holding pages back
  • Commercial pages are weak or unclear
  • Arabic, international or local visibility is underdeveloped
  • The team has too many SEO tasks and no clear priority order

SEO Consulting Services

  • Technical SEO
  • Content and on-page SEO
  • Arabic and international SEO
  • Ecommerce SEO
  • Local SEO
  • Search and AI-visibility measurement

Why Work Directly With Khalid

You work directly with the person doing the diagnosis and strategy. That keeps decisions closer to implementation, avoids handoff loss, and connects SEO to the wider commercial picture.

  • No account-manager handoff
  • Strategy connected to technical and content implementation
  • Commercial understanding across SEO, paid media, CRO and ecommerce

How the Engagement Works

1

Discovery

2

Diagnosis

3

Prioritisation

4

Implementation

5

Measurement and refinement

What Clients Receive

SEO audits and diagnostic reviews
Prioritised roadmaps
Technical requirements and developer-ready notes
Content recommendations and page briefs
Implementation support and quality assurance
Reporting and performance analysis

Selected Results and Case Studies

Selected projects show how technical, Arabic, local and ecommerce SEO work translated into measurable organic growth.

Arabic Localization for Niche E-commerce

+180% YoY clicks

from Arabic search

What we shipped:

  • AR IA + culturally relevant copy for priority PLPs/PDPs
  • hreflang + locale architecture (AR/EN, GCC)
  • Template-level schema + internal-link modules

Why it worked:

Matched Arabic intent, fixed discoverability, scaled templates

arabic-localization-for-niche-e-commerce.ae
Performance chart for Arabic Localization for Niche E-commerce
View Full Screenshot

Crawl Budget & Faceted Nav Cleanup (Beauty E-commerce)

~2× clicks in 6–8 weeks

from high-intent facet pages

What we shipped:

  • Facet taxonomy & policy (index / noindex / canonicals)
  • URL dedupe & param rules; consolidated thin variants
  • Internal-link modules to curated facets & top PDPs
  • Smart XML sitemaps (priority facets; daily lastmod)

Why it worked:

Reallocated crawl to money pages, clarified signals, and sped up recrawl/indexation.

crawl-budget-faceted-nav-cleanup.ae
Performance chart for Crawl Budget & Faceted Nav Cleanup
View Full Screenshot

How Local SEO and CRO Increased Organic Clicks by 72% for a Dubai Dental Group

+72% organic clicks

Year-on-year growth from 16.7K to 28.8K clicks, alongside an estimated 40% uplift in organic leads.

What we shipped:

  • Built a selective Service × Location structure around high-intent patient demand.
  • Turned clinic pages into useful local landing pages with clearer enquiry paths.
  • Coordinated English and Arabic targeting around how each market actually searches.
  • Improved the conversion journey across priority treatment and location pages.

Why it worked:

The strategy connected treatment demand, location relevance, useful page content and conversion actions, giving each priority page a clearer commercial purpose.

local-seo-for-dubai-dental-group.ae
Google Search Console performance showing 72% year-on-year organic click growth for a Dubai dental group
View Full Screenshot

Online Education Startup (SaaS/Content)

2× organic traffic

in <12 months (lean budget)

What we shipped:

  • Crawlability & site architecture cleanup (facets/priorities)
  • Topic map + content briefs for high-intent clusters
  • Lightweight performance fixes + internal links

Why it worked:

Structure first, targeted content, compounding indexation

online-education-startup.ae
Screenshot of an Arabic Book Store
View Full Screenshot
Testimonials
Client feedback

What it's like to work with me

Direct collaboration, commercial focus, and work that actually ships. Here's what clients have said.

50+
Campaigns & Sites
10+
Years experience
6+
Industries served

Martina Brivio

SEO Product Owner, Prada · LinkedIn recommendation

"Khalid is exceptionally reliable and supportive, always helping the team find effective solutions. His proactive approach, strategic thinking, and technical skills consistently added value across complex projects."

SEO & Delivery

Daniel Morgan

Group Technical SEO Manager, YOOX NET-A-PORTER Group · LinkedIn recommendation

"Khalid was a key part of our SEO progress. His contribution went beyond technical execution, bringing strategic thinking, AI-focused initiatives, trust, and strong collaboration with technical teams."

Technical SEO

Ahmed Eissa

Digital Rainmaker · Client recommendation

"I enjoyed working with Khalid on several projects. We successfully created a new digital engagement model for our clients, and that was really the start of a new sales era."

Digital Growth

Khaled Bahaa

Business Growth & AI-powered Solutions · LinkedIn recommendation

"Khalid was an innovative colleague who expanded our reach across several industries. He enhanced the digital selling model and added strong value to the business."

Digital Strategy

Kun Academy

Education & Training Client · Client feedback

"Khalid helped us build the website, manage digital marketing activity, and improve the customer journey from first visit to enquiry. His input gave us a clearer online presence and a stronger foundation for lead generation."

Website, CVR & Growth

Founder

D2C Ecommerce Brand · Client feedback

"Khalid reviewed our ecommerce funnel across product pages, checkout, tracking, and paid traffic. His recommendations helped us identify where sales were being lost, improve conversion quality, and focus our budget on the areas most likely to drive revenue."

Ecommerce & CRO

Marketing Lead

D2C Retail Brand · Client feedback

"Khalid helped us clean up our paid media structure, improve tracking, and connect campaigns more clearly to landing page performance. His work helped us reduce wasted spend, improve reporting, and make better decisions around ROAS and customer acquisition cost."

Performance Marketing

Martina Brivio

SEO Product Owner, Prada · LinkedIn recommendation

"Khalid is exceptionally reliable and supportive, always helping the team find effective solutions. His proactive approach, strategic thinking, and technical skills consistently added value across complex projects."

SEO & Delivery

Daniel Morgan

Group Technical SEO Manager, YOOX NET-A-PORTER Group · LinkedIn recommendation

"Khalid was a key part of our SEO progress. His contribution went beyond technical execution, bringing strategic thinking, AI-focused initiatives, trust, and strong collaboration with technical teams."

Technical SEO

Ahmed Eissa

Digital Rainmaker · Client recommendation

"I enjoyed working with Khalid on several projects. We successfully created a new digital engagement model for our clients, and that was really the start of a new sales era."

Digital Growth

Khaled Bahaa

Business Growth & AI-powered Solutions · LinkedIn recommendation

"Khalid was an innovative colleague who expanded our reach across several industries. He enhanced the digital selling model and added strong value to the business."

Digital Strategy

Kun Academy

Education & Training Client · Client feedback

"Khalid helped us build the website, manage digital marketing activity, and improve the customer journey from first visit to enquiry. His input gave us a clearer online presence and a stronger foundation for lead generation."

Website, CVR & Growth

Founder

D2C Ecommerce Brand · Client feedback

"Khalid reviewed our ecommerce funnel across product pages, checkout, tracking, and paid traffic. His recommendations helped us identify where sales were being lost, improve conversion quality, and focus our budget on the areas most likely to drive revenue."

Ecommerce & CRO

Marketing Lead

D2C Retail Brand · Client feedback

"Khalid helped us clean up our paid media structure, improve tracking, and connect campaigns more clearly to landing page performance. His work helped us reduce wasted spend, improve reporting, and make better decisions around ROAS and customer acquisition cost."

Performance Marketing
Certifications
Credentials
Scrum.org

Professional Scrum Product Owner II (PSPO II)

Scrum.org

Amazon

Amazon DSP Certification

Amazon

The Trade Desk

The Trade Desk Edge Academy - Data-Driven Planning

The Trade Desk

Google Skillshop

Google Ads Apps Certification

Google Skillshop

Oncrawl

Oncrawl Academy

Oncrawl

LVMH

INSIDE LVMH

LVMH

Pendo.io

Product Management Basics Certification

Pendo.io

Google Digital Academy

Google Analytics Certification

Google Digital Academy

Coursera / University of Virginia

Digital Product Management

Coursera / University of Virginia

Blue Array

Technical SEO Certification

Blue Array

HubSpot Academy

SEO Certification

HubSpot Academy

Coursera

Advanced Search Engine Optimization Strategies

Coursera

Infillion

MediaMath Academy | Programmatic Certification

Infillion

HubSpot Academy

Social Media Certified

HubSpot Academy

Google

Introduction to Google Data Studio

Google

HubSpot Academy

Inbound Marketing

HubSpot Academy

HubSpot

Email Marketing

HubSpot

HubSpot

Content Marketing Certification

HubSpot

About

About Khalid

Khalid Semary is an independent SEO and digital growth consultant with 10+ years of experience across technical SEO, ecommerce, Arabic SEO, paid media, analytics, CRO and international growth.

Learn more about my background and experience

SEO Consultant FAQs

Can you work as a standalone SEO consultant?

Yes. I can support a one-off project, an audit, monthly consulting, or temporary senior SEO capacity for an internal team or agency.

Do you implement the recommendations?

I can support implementation, QA and requirements. For code-level changes, I usually work with your developers so the recommendations are translated into safe, practical tickets.

Do you support Arabic and international SEO?

Yes. Arabic SEO, hreflang, market localisation, multilingual architecture and GCC search behaviour are core parts of my SEO work.

What is the difference between an SEO consultant, SEO expert and SEO specialist?

People often use these terms interchangeably. An SEO consultant usually focuses on diagnosis, strategy, prioritisation and implementation guidance, while an expert or specialist can be narrower. My work covers senior SEO direction across technical SEO, content, ecommerce, Arabic SEO and measurement.

Should I hire an SEO consultant, freelancer or SEO agency?

A consultant or freelancer is often a good fit when you want direct senior support, clear priorities and flexible collaboration. An agency can make sense when you need a larger delivery team. I work as an independent senior consultant and can support internal teams, founders or existing agencies.

Do you work with local, UAE and international SEO projects?

Yes. I support UAE, GCC and international SEO projects, including local SEO, multilingual SEO and Arabic-English search strategies. The right scope depends on the business model, platform, market and implementation capacity.

Let's work together

Need senior SEO direction?

Book a 30-minute call to discuss where search is stuck, what needs diagnosis, and what a practical engagement could look like.

No generic audit deck. The first step is understanding the commercial problem.

Book an SEO consultation