AI Search Optimisation Consultant: AEO and GEO

Establish a baseline you can inspect

We agree the customer questions that matter, then record the platform, date, language, market context, exact prompt, observed answer and cited sources. The result is a reproducible sample of visibility and representation, not a one-off screenshot presented as a permanent ranking.

• Define brand, category, comparison and buying questions around real customer demand
• Use a consistent question set so later reviews can be compared with the baseline
• Record mentions, descriptions, cited pages and source domains without combining them into a vague score
• Separate direct brand questions from broader discovery opportunities

Check technical foundations and content accessibility

AI-search platforms use different systems and controls, but they still depend on accessible web content. I inspect what can be verified on the site and document platform-specific restrictions rather than assuming that one crawler, schema type or optimisation applies everywhere.

Improve the pages buyers and search systems rely on

The content review focuses on the pages that explain what the business offers and why its information is credible. I identify unclear service descriptions, unsupported claims, unanswered buying questions and inconsistent facts, then improve the sections that matter to customers as well as retrieval systems.

• Clarify the entity, service, product and audience described on each priority page
• Answer important questions in self-contained passages with the necessary context
• Support material claims with current evidence and clear source attribution
• Connect related pages through descriptive internal links and a coherent information structure

Turn observations into an implementation plan

Each finding is labelled as a confirmed page issue, a platform observation or a hypothesis that needs testing. I translate the agreed priorities into page edits, content briefs, technical requirements and measurement tasks, then implement the changes directly where access and scope allow.

• Rank work by customer value, evidence strength, expected reach and implementation effort
• Assign owners and dependencies for content, development, analytics and external profiles
• Implement approved copy, internal links, metadata, structured data and CMS changes when appropriate
• Validate the released pages and record what changed before repeating the baseline

Measure progress with appropriate limits

AI-generated answers can change between platforms, dates and users. Reporting therefore combines repeated observations with any platform-reported citation or visibility data that is available, identifiable referral visits and qualified enquiries. No single observation is presented as proof of a permanent position or a commercial outcome.

• Repeat the same question set on a documented schedule
• Track cited pages and sources separately from unlinked brand mentions
• Review identifiable AI-search referrals and on-site conversion quality where data is available
• Report normal organic performance alongside AI-search observations without combining unlike metrics

Choose the level of AI-search support you need

The engagement can start with a focused baseline or continue through implementation and recurring reviews. We confirm the platforms, question set, page scope, access and responsibilities before work begins so the service matches the evidence and resources available.