KS
Khalid Semary

Arabic SEO Consultant

Arabic SEO Consultant for Brands Expanding Into Arabic Search

Build an Arabic search presence around how your customers look for products and services. I combine Arabic keyword research, content localisation and technical SEO, then support your team with page creation, publishing and implementation where access and scope allow.

Arabic SEO needs its own research, pages and technical setup. I work across Arabic and English to identify how terminology, buying questions and search results change by audience, then connect that evidence to useful pages and a reliable language structure. The UAE and GCC can be part of the scope, but the plan is built around the countries and customers your business actually serves.

Arabic SEO result

Arabic localisation project reported 180% year-on-year growth in search clicks

For a niche ecommerce retailer, Arabic page planning was combined with culturally relevant copy for priority category and product pages, Arabic-English locale architecture, hreflang, template-level structured data and internal-link improvements.

Niche ecommerce retailer · Client name withheld

+180%

year-on-year Arabic search clicks

Reported for the Arabic search segment after the localisation and bilingual-architecture work.

How the Arabic work moved from research to implementation

Read the Arabic localisation case study
  1. 01

    Treat Arabic as its own search market

    Review Arabic terminology and page intent separately instead of carrying English keyword choices across unchanged.

  2. 02

    Prioritise useful ecommerce pages

    Plan culturally relevant Arabic content for the category and product templates most important to the customer journey.

  3. 03

    Connect the language versions

    Implement Arabic-English locale architecture, hreflang and internal links so equivalent pages remain discoverable and connected.

  4. 04

    Improve reusable templates

    Support structured data and internal-link modules at template level so the Arabic experience can expand consistently.

The published project record reports a 180% year-on-year increase for Arabic search clicks. It does not document the exact comparison period, baseline or measurement source, so the figure is presented as a reported project outcome rather than proof that one change caused the full increase.

01

Find the language and intent behind Arabic demand

I investigate the words customers use, the questions behind them and the pages appearing for those searches. English research provides context, but the Arabic plan is developed from Arabic evidence and the commercial decisions customers need to make.

  • Compare Modern Standard Arabic, regional terminology and common English or transliterated variants where the market requires it
  • Review search results to understand whether customers expect a service, category, product, location or informational page
  • Separate shared Arabic opportunities from terms whose meaning or commercial value changes by country
  • Prioritise pages using search evidence, business value, implementation effort and the markets the company can serve
02

Turn the research into useful Arabic pages

Each opportunity is assigned to a page purpose, content structure and next action. I can prepare the brief, write or localise agreed sections, review work from existing writers and support publishing so the final page matches the research.

Arabic intent and page map

Group related Arabic terms by customer intent, market and the page that should own the opportunity.

Localised page briefs

Define the page purpose, headings, required evidence, terminology, internal links and conversion action.

Writing and editorial review

Create agreed content directly or give translators and writers specific feedback on meaning, clarity and search intent.

Publishing and implementation

Implement metadata, content, internal links and suitable CMS changes directly where access and scope allow, then review the published page.

03

Connect the English and Arabic website correctly

The content plan and the language architecture need to agree. I map genuine equivalent pages, review how users switch languages and define the canonical, hreflang, sitemap and internal-link requirements that apply to the website's actual platform and markets.

Equivalent-page mapping

Pair pages only when they serve the same purpose, and identify language gaps that need their own content decision.

Locale and URL architecture

Review folders, domains or market settings against the countries, languages and platform already in use.

Hreflang, canonicals and sitemaps

Define and validate reciprocal alternates, self-canonicals and discovery signals for the approved language versions.

RTL and mixed-language QA

Check Arabic rendering, navigation, forms, numerals and mixed Arabic-English labels on the pages customers use.

04Arabic intent and page map

See how Arabic research changes the page plan

This example uses the keyword research behind this website. It shows how several Arabic ways of expressing a general SEO hiring need are assigned to one clear destination, while this specialist page remains focused on Arabic localisation and multilingual expansion.

English concept

Hire an SEO consultant

The English concept describes the commercial decision, but it does not tell us which Arabic wording customers use.

Arabic research evidence

خبير سيو · خدمات سيو · خدمات تحسين محركات البحث · استشاري سيو

The research surfaced several Arabic terms with related provider intent rather than one direct translation of the English phrase.

Search intent

Compare and hire SEO support

The terms point towards a general service and consultant decision, so the page must explain scope, ownership and the next step.

Destination page

The main Arabic SEO consultant page

The broad Arabic hiring terms belong to the general consultant offer so each page answers a distinct customer need.

View service
Page brief

Lead with priorities and implementation

The page should help a business understand what deserves attention first and how the agreed SEO work can be delivered.

Reviewed Arabic opening

إذا كانت مهام السيو كثيرة والأولويات غير واضحة

The final opening addresses the buyer's problem directly, then explains the consultant's role in prioritising and implementing the work.

05

Choose the right way to deliver Arabic SEO

The engagement can focus on research and planning, continue into direct implementation or support an internal team over a longer expansion. Responsibilities are agreed around the languages, markets, platform and content capacity involved.

Research and page planning

Build the Arabic demand map, market priorities and page briefs your team needs before writing or development begins.

Content and implementation project

Create or localise agreed pages, implement suitable on-page and CMS changes and coordinate technical requirements with developers.

Ongoing multilingual support

Review new opportunities, content, releases and performance as the Arabic website expands across products or markets.

How an Arabic SEO project moves from research to release

1

Confirm the priority markets, customers and commercial pages

2

Research Arabic terminology, intent and search results

3

Map opportunities to pages and content requirements

4

Create or support the agreed content and technical changes

5

Validate the release and measure Arabic performance separately

What the engagement can include

Arabic keyword and intent map
Market and page-priority plan
Localised briefs with headings, evidence and conversion actions
Arabic content creation, localisation or editorial review
Bilingual architecture, hreflang and internal-link requirements
Publishing QA and language-segmented measurement plan

Arabic localisation work for a niche ecommerce retailer

The full case study records the Arabic information architecture, culturally relevant category and product copy, hreflang, structured data and internal-link work behind the reported year-on-year change.

Testimonials
Client feedback

What it's like to work with me

Direct collaboration, commercial focus, and work that actually ships. Here's what clients have said.

Martina Brivio

SEO Product Owner, Prada · LinkedIn recommendation

"Khalid is exceptionally reliable and supportive, always helping the team find effective solutions. His proactive approach, strategic thinking, and technical skills consistently added value across complex projects."

SEO & Delivery

Daniel Morgan

Group Technical SEO Manager, YOOX NET-A-PORTER Group · LinkedIn recommendation

"Khalid was a key part of our SEO progress. His contribution went beyond technical execution, bringing strategic thinking, AI-focused initiatives, trust, and strong collaboration with technical teams."

Technical SEO
Certifications
Credentials
Google Digital Academy

Google Analytics Certification

Google Digital Academy

Blue Array

Technical SEO Certification

Blue Array

01

Scope and fees

The scope depends on the target countries, website languages, number of templates and priority pages, the depth of research required and whether you need planning, content production, technical implementation or ongoing support. I confirm the deliverables, access, responsibilities, fee and expected schedule before work begins.

Need broader SEO direction? Review the SEO consultant service

02

What happens after you get in touch?

Share the website, current language setup, priority products or services and the Arabic-speaking markets you want to reach. We will identify the research, content and technical work required, then agree the right starting scope.

About

About Khalid

Khalid Semary is an independent SEO and digital growth consultant with 10+ years of experience across technical SEO, ecommerce, Arabic SEO, paid media, analytics, CRO and international growth.

Learn more about my background and experience

Arabic SEO Consultant FAQs

Can you work with our existing translators or writers?

Yes. I can provide Arabic search intent, page structures, terminology, content requirements and review feedback for your existing team. Where agreed, I can also write or localise priority sections and support publishing directly.

Will one Arabic SEO plan work across every market?

No. The language can be shared, but terminology, demand, search results and buying context can differ between countries and audiences. The research and priorities should reflect the markets your business actually serves.

Can we translate our English pages into Arabic?

Translation can be a starting input, but each page still needs an Arabic search purpose, natural terminology, the right level of evidence and a relevant next step. Some English pages should be localised, some need a different structure and others may not justify an Arabic equivalent.

Can you implement hreflang and the technical changes?

Yes, when the platform, access and agreed scope allow the work to be implemented safely. I can also specify the required behaviour for developers, review the release and validate canonicals, hreflang, sitemaps, internal links and rendered pages afterwards.

Should Arabic pages use Arabic-language URLs?

Not always. The right URL approach depends on the existing architecture, platform, market setup, migration risk and how the website will be maintained. The important requirement is a stable, crawlable language structure with clear equivalent-page signals.

How do you measure Arabic SEO performance?

I separate Arabic landing pages and relevant queries from English performance, then review qualified organic traffic, conversions and the markets involved. The exact reporting depends on the website structure, analytics setup and the commercial action each page supports.

Arabic SEO research, localisation and implementation

Build an Arabic search presence around the customers you want to reach

Share the markets, priority pages and current language setup. I will recommend a practical starting point for the research, content and technical work.

The scope, access, responsibilities, fee and expected schedule are confirmed before work begins.