+48%
Reported conversion uplift
Reported after the course-page wireframes and conversion journey were redesigned.
Conversion Rate Optimisation Consultant
Conversion Rate Optimisation Consultant
Find out what makes visitors hesitate, abandon a purchase or leave without enquiring. I combine performance data and journey review to prioritise changes to page content, trust, layout and conversion flows, then help implement and validate the agreed improvements.
Conversion problems can come from poor traffic fit, unreliable tracking, an unclear offer or friction on the page. I separate those causes before recommending changes, so the work focuses on the decisions most likely to improve qualified purchases, bookings or enquiries.
CRO results
Course-page results from Kun Academy
Kun Academy's course page was restructured around clearer course value, stronger trust signals and a smoother path to enrolment. The work covered the opening section, course details, instructor evidence, payment information and CTA hierarchy in an Arabic-first mobile experience.
Kun Academy · Arabic-first course page · Client project
How the page was reorganised around the enrolment decision
Read the Kun Academy CRO project- 01
Clarify the course
Bring value, price, duration, level, language and certification into a clearer information hierarchy.
- 02
Build trust
Give instructor details, benefits, payment information and reassurance a stronger role in the page.
- 03
Reduce friction
Connect the separate information blocks into a more coherent, mobile-friendly decision journey.
- 04
Strengthen the next step
Place calls to action where users have enough context to decide whether to enrol.
Kun Academy reported a 48% conversion uplift following the redesign. The result has not been documented as a controlled experiment, so it should be read as the project's reported outcome rather than a guarantee or a claim that the redesign was the only factor.
01
Understand where the journey breaks down
I review the funnel, available behavioural evidence and the questions a customer needs answered before acting. The diagnosis separates tracking problems, poor traffic fit and genuine page friction so each issue receives the right response.
- Map the important steps from entry page to purchase, booking or enquiry
- Check whether conversion events and funnel reports reflect real customer actions
- Review drop-off patterns, search terms, device behaviour and qualitative feedback where available
- Identify the questions, objections and trust gaps affecting the next decision
02
Improve product, checkout and enquiry pages
Recommendations are specific to the offer and the decisions customers need to make. The work can cover a single priority page, a reusable template or a complete journey across several steps.
Product and service pages
Clarify the value, options, evidence and information customers need before they feel ready to continue.
Landing pages
Align the traffic source, message, offer and next step so paid and organic visitors reach a page that matches their intent.
Forms and enquiry journeys
Reduce avoidable effort, explain what happens next and capture the information the business actually needs.
Cart and checkout
Review unexpected costs, reassurance, payment information, error handling and mobile friction around purchase completion.
03Hypotheses and prioritisation
Turn observations into changes you can evaluate
Each recommendation should state the observed problem, the proposed change, the expected effect and the evidence needed to judge it. This creates a practical backlog instead of a list of generic best practices.
- Link every hypothesis to a visible behaviour, customer question or measurement signal
- Prioritise changes by expected value, confidence, effort and implementation risk
- Define the primary metric and relevant guardrails before a test or release
- Record what changed so later performance can be interpreted in context
04
Use a method that fits the available traffic
Not every site has enough volume for a reliable controlled experiment. The validation method should match the traffic, event volume, decision risk and implementation cost rather than treating A/B testing as the only form of CRO.
Controlled experiments
Use A/B or multivariate testing when traffic, conversion volume and test duration can support a reliable decision.
Research and usability review
Use customer feedback, session evidence, page review and usability findings to identify clear friction before changing the experience.
Before-and-after monitoring
Track performance around a release when testing is not viable, while being explicit that other factors may have influenced the result.
Release validation
Confirm that the agreed design, copy, tracking and responsive behaviour reached production as intended.
05
Choose the level of CRO support you need
The work can stop at a focused diagnosis or continue into design, copy, implementation and validation. We agree the responsibilities before starting, including which changes I will deliver directly and where your designers, developers or analytics team need to be involved.
CRO review and priority plan
A focused assessment of the journey, pages and measurement, followed by prioritised findings and testable hypotheses.
Wireframe and content project
Annotated page structures, copy direction, interaction requirements and measurement notes for the agreed pages or templates.
Implementation and optimisation
Hands-on page, copy, form and tracking changes where access allows, followed by release checks and an agreed validation approach.
How CRO work moves from evidence to release
1
Confirm the business goal and conversion
2
Validate tracking and map the journey
3
Investigate friction and customer questions
4
Prioritise hypotheses and designs
5
Implement, validate and review the result
What the engagement can include
Funnel and journey findings
Prioritised CRO hypotheses
Annotated wireframes and copy recommendations
Design and development requirements
Measurement and tracking requirements
Test or release-validation plan
A conversion journey redesigned around the customer decision
The Kun Academy project shows how course value, trust, payment information and calls to action were brought into one clearer Arabic-first enrolment journey.
TestimonialsClient feedback
What it's like to work with me
Direct collaboration, commercial focus, and work that actually ships. Here's what clients have said.
Kun Academy
Education & Training Client · Client feedback
"Khalid helped us build the website, manage digital marketing activity, and improve the customer journey from first visit to enquiry. His input gave us a clearer online presence and a stronger foundation for lead generation."
Website, CVR & Growth
Founder
D2C Ecommerce Brand · Client feedback
"Khalid reviewed our ecommerce funnel across product pages, checkout, tracking, and paid traffic. His recommendations helped us identify where sales were being lost, improve conversion quality, and focus our budget on the areas most likely to drive revenue."
Ecommerce & CRO
CertificationsCredentials
Product Management Basics Certification
Pendo.io
Google Analytics Certification
Google Digital Academy
Digital Product Management
Coursera / University of Virginia
01
Scope and fees
The scope depends on the number of journeys and templates, the quality of existing measurement and research, available traffic and the level of design, copy, development or testing support required. I confirm the deliverables, responsibilities, access, fee and expected schedule before work begins.
See the Kun Academy project02
What happens after you get in touch?
Share the priority journey, current conversion goal and the problem you want to solve. We will review the available evidence and agree whether the best starting point is a focused CRO review, a page project or ongoing optimisation support.
About
About Khalid
Khalid Semary is an independent SEO and digital growth consultant with 10+ years of experience across technical SEO, ecommerce, Arabic SEO, paid media, analytics, CRO and international growth.
Learn more about my background and experienceConversion Rate Optimisation Consultant FAQs
What does a conversion rate optimisation consultant do?
A CRO consultant investigates why more of the right visitors are not purchasing, booking or enquiring. The work can include journey analysis, measurement review, customer research, page recommendations, wireframes, copy, implementation and testing.
Do we need enough traffic for A/B testing?
Reliable experiments need suitable traffic, conversion volume and time. When that is not available, I start with research, identifiable usability issues and carefully monitored changes, while being clear about the limits of the evidence.
Do you implement the designs and recommendations?
Yes. Depending on the platform and access, I can implement agreed page structures, copy, forms and tracking directly, or work with your designers and developers using clear requirements and release checks.
Which pages can CRO improve?
CRO can cover product and category pages, service and landing pages, forms, booking journeys, cart and checkout, pricing pages and other steps that influence a purchase or qualified enquiry.
Can you guarantee a conversion uplift?
No. Results depend on traffic quality, the offer, customer behaviour, implementation and measurement quality. I define the evidence and success criteria before changes are launched, but I do not guarantee a specific uplift.
Do you work with teams outside the GCC?
Yes. I support businesses across GCC countries and international markets. The research and recommendations are adapted to the audience, language, buying journey and commercial context involved.
Conversion rate optimisation
Want more of the right visitors to take the next step?
Share the journey you want to improve and the evidence you currently have. I will recommend a practical starting point and explain how I can support research, implementation and validation.
The scope, access, responsibilities, fee and expected schedule are confirmed before work begins.