+38%
Qualified organic sessions
Increase in organic sessions to priority product and solution pages during the 12 weeks after implementation.
SEO Audit Services
SEO Audit Services With a Clear Implementation Roadmap
Understand what should be fixed first and why. I review your website's technical foundations, content, commercial pages and search opportunities, then turn the findings into a practical roadmap. I can also implement the agreed changes directly or work alongside your team to get them live.
An SEO audit should make your next decision easier. I connect what is happening on the website with search demand and business priorities, then organise the work in the order it should happen. If you need help putting the plan into practice, I can implement the agreed changes and check them after launch.
SEO audit results
From technical fixes to more qualified leads
For a B2B workflow management platform, the audit uncovered overlapping pages, weak solution-page structure and gaps in form tracking. Once the priority fixes were implemented, the website attracted more qualified organic traffic and generated more demo requests.
B2B workflow SaaS · SEO audit and implementation
+24%
Organic demo requests
Increase in tracked demo enquiries from organic landing pages over the same period.
How the audit connects SEO work to commercial outcomes
See an example audit finding- 01
Find the conversion gaps
Identify overlapping pages, weak solution templates and missing attribution in the enquiry journey.
- 02
Prioritise commercial pages
Focus the roadmap on product and solution pages with the strongest pipeline potential.
- 03
Implement the fixes
Consolidate competing pages, improve page structure and internal links, and repair form tracking.
- 04
Measure business impact
Track qualified sessions, assisted conversions and demo requests against the pre-change baseline.
Draft figures are shown for layout review. Replace them with verified case-study data before publishing.
01
What you receive from the audit
You get a clear explanation of the issues that matter, the evidence behind them and the order in which they should be addressed.
Executive summary
A concise view of the main risks, opportunities and decisions that deserve attention first.
Supporting evidence
Relevant crawl, indexation, page, search and measurement signals behind each material finding.
Prioritised backlog
Actions organised by likely business impact, urgency, implementation effort and dependency.
Walkthrough and next steps
We review the findings together, answer questions and decide who will handle each priority.
02
What the review covers
The final scope reflects the website and the decision you need to make. The review can connect technical foundations with page quality, demand and measurement rather than treating them as separate checklists.
- Crawlability, indexation, canonicals and rendering
- Site architecture, templates, navigation and internal links
- Content quality, search intent and competitor gaps
- Commercial pages and the path to an enquiry or sale
- Search Console, analytics and conversion measurement
- Ecommerce, Arabic, international or migration risks where relevant
03Redacted project example
See how a finding becomes an action
This example is drawn from a published faceted-navigation project for a beauty ecommerce website. Identifying details are withheld, and the recommendation is shown to demonstrate the audit structure rather than prescribe the same solution for every platform.
01
Finding
Filter-generated URLs were creating thin or overlapping variants while selected facets represented genuine search demand.
02
Affected pages
Filter and parameter URL patterns, curated facet landing pages, category pages and the XML sitemap.
03
Evidence
A crawl, URL-pattern review and Search Console checks separated useful facet pages from low-value parameter combinations.
04
Business implication
Crawl and internal-link signals could be spread across low-value variants while high-intent facets remained harder to discover and evaluate.
05
Priority
High where indexable parameter combinations diluted signals or competed with commercially useful facet pages.
06
Recommended action
Define indexation and canonical rules, consolidate thin variants, then strengthen links and sitemap coverage for curated facets.
07
Dependency
SEO taxonomy and policy, engineering changes to templates and parameters, and merchandising approval of priority facets.
08
Validation
Re-crawl the patterns, verify directives and canonicals, check index coverage, and monitor selected facet-page trends.
04
How the audit is scoped
Website size, templates, languages, markets, available data and technical complexity determine the work. Access can include Search Console, analytics, the CMS and an explanation of recent changes; the exact requirements and schedule are agreed before the audit begins.
- The business problem and decisions the audit needs to support
- Priority markets, languages and commercial page types
- Platform, template count and relevant technical complexity
- Available search, analytics and conversion data
- Recent migrations, redesigns or material website changes
- The people available to review and implement recommendations
05
Choose the right way to implement the roadmap
The audit gives you a complete plan you can use straight away. Your team can handle the work, I can implement selected priorities, or we can divide delivery based on the skills and access required.
Handled by your team
Your team uses the findings, requirements and validation checks to plan and complete the work.
Implemented by me
I take ownership of agreed technical, content, internal-linking or measurement changes where access allows.
We deliver together
I work alongside your teams on requirements, execution, QA, stakeholder decisions and post-release validation.
From audit to action
1
Define the decision
2
Confirm scope and access
3
Review the evidence
4
Prioritise the findings
5
Decide who handles what
What the audit deliverable includes
Executive summary
Supporting evidence
Prioritised action backlog
Owners and dependencies
Implementation requirements
Validation checks
A relevant technical SEO example
See how a beauty ecommerce review translated a faceted-navigation problem into indexation rules, curated internal links and sitemap priorities. The reported performance change is directional because the available project record does not contain a complete measurement appendix.
TestimonialsClient feedback
What it's like to work with me
Direct collaboration, commercial focus, and work that actually ships. Here's what clients have said.
Martina Brivio
SEO Product Owner, Prada · LinkedIn recommendation
"Khalid is exceptionally reliable and supportive, always helping the team find effective solutions. His proactive approach, strategic thinking, and technical skills consistently added value across complex projects."
SEO & Delivery
Daniel Morgan
Group Technical SEO Manager, YOOX NET-A-PORTER Group · LinkedIn recommendation
"Khalid was a key part of our SEO progress. His contribution went beyond technical execution, bringing strategic thinking, AI-focused initiatives, trust, and strong collaboration with technical teams."
Technical SEO
CertificationsCredentials
Oncrawl Academy
Oncrawl
Google Analytics Certification
Google Digital Academy
Technical SEO Certification
Blue Array
01
Scope and fees
The scope depends on your website, markets, available data and how much implementation support you need. After an introductory discussion, I will confirm what will be reviewed, who will handle each part, the access required, the fee and the expected schedule.
Need a quick page check? Try the free SEO audit tool02
What happens after you get in touch?
Share your website, the problem you want to solve and the markets you serve. We will discuss your priorities and recent changes, then agree the right audit scope and how the priority fixes can be delivered.
About
About Khalid
Khalid Semary is an independent SEO and digital growth consultant with 10+ years of experience across technical SEO, ecommerce, Arabic SEO, paid media, analytics, CRO and international growth.
Learn more about my background and experienceSEO Audit FAQs
How is this different from the free SEO audit tool?
The free tool checks one URL for selected page-level signals. The consulting audit investigates the wider website and its business context, then prioritises actions using crawl data, search demand, page quality, measurement and implementation constraints where relevant.
How is the SEO audit priced?
Pricing is provided after I review the website's size, platform complexity, languages, available data and the depth of analysis required. The fee and deliverables are confirmed before work begins.
Can you implement the recommendations?
Yes. I can implement agreed technical, content, internal-linking and measurement changes directly, or work alongside your team when the changes involve developers or other specialists. The proposal will make clear who is responsible for each part.
What access is usually needed?
Useful access can include Google Search Console, analytics, the CMS and relevant reporting or change history. Access requirements depend on the agreed scope, and read-only access is sufficient for most diagnostic work.
Can the audit cover technical, ecommerce and content SEO together?
Yes, when those areas affect the same business problem. The scope can include technical SEO, ecommerce templates, Arabic or international SEO, commercial pages and content opportunities without treating every possible check as equally important.
What happens when the audit is complete?
You receive the agreed audit materials and a walkthrough. From there, your team can implement the roadmap internally, I can deliver selected priorities directly, or we can work together through implementation, QA and ongoing prioritisation.
SEO audit services
Need a clear view of what should be fixed first?
Share the website and the main problem you want to solve. I will recommend the right audit scope and explain how I can help get the priority fixes live.
The audit scope, access requirements, fee and expected schedule are confirmed before work begins.