KS
Khalid Semary

SEO Audit Services

A practical SEO audit built to uncover what should be fixed first

A standalone audit for teams that need a clear view of technical, content, commercial and measurement issues before committing to a roadmap or monthly engagement.

An SEO audit should do more than document problems. It should explain what is holding the site back, which fixes matter commercially, and what the team should do next.

When an SEO Audit Is Appropriate

  • Organic growth has slowed or dropped
  • You are planning a redesign, migration or platform change
  • You need a second opinion on priorities
  • The team has many SEO tasks but no clear order
  • You need a standalone diagnostic before monthly consulting

What the Audit Covers

  • Technical health and crawlability
  • Indexation and canonical signals
  • Content and landing pages
  • Keywords and search demand
  • Internal linking
  • Competitors
  • Analytics and conversion measurement

Specialist Audit Considerations

  • Ecommerce category, product and filter handling
  • Arabic and international websites
  • Migrations, redirects and launch risk
  • Commercial page quality and conversion alignment

How Recommendations Are Prioritised

Recommendations are grouped by visibility impact, commercial value, implementation effort and risk. The final output should help your team decide what to do now, next and later.

Audit Process

1

Discovery

2

Data collection

3

Crawling and analysis

4

Prioritisation

5

Presentation

Final Deliverables

Executive summary
Prioritised backlog
Supporting evidence
Implementation requirements
Walkthrough call
Optional implementation support after the audit

Relevant Examples and Findings

Selected examples show how focused SEO diagnosis can turn technical, content and commercial issues into practical growth priorities.

Arabic Localization for Niche E-commerce

+180% YoY clicks

from Arabic search

What we shipped:

  • AR IA + culturally relevant copy for priority PLPs/PDPs
  • hreflang + locale architecture (AR/EN, GCC)
  • Template-level schema + internal-link modules

Why it worked:

Matched Arabic intent, fixed discoverability, scaled templates

arabic-localization-for-niche-e-commerce.ae
Performance chart for Arabic Localization for Niche E-commerce
View Full Screenshot

Crawl Budget & Faceted Nav Cleanup (Beauty E-commerce)

~2× clicks in 6–8 weeks

from high-intent facet pages

What we shipped:

  • Facet taxonomy & policy (index / noindex / canonicals)
  • URL dedupe & param rules; consolidated thin variants
  • Internal-link modules to curated facets & top PDPs
  • Smart XML sitemaps (priority facets; daily lastmod)

Why it worked:

Reallocated crawl to money pages, clarified signals, and sped up recrawl/indexation.

crawl-budget-faceted-nav-cleanup.ae
Performance chart for Crawl Budget & Faceted Nav Cleanup
View Full Screenshot

How Local SEO and CRO Increased Organic Clicks by 72% for a Dubai Dental Group

+72% organic clicks

Year-on-year growth from 16.7K to 28.8K clicks, alongside an estimated 40% uplift in organic leads.

What we shipped:

  • Built a selective Service × Location structure around high-intent patient demand.
  • Turned clinic pages into useful local landing pages with clearer enquiry paths.
  • Coordinated English and Arabic targeting around how each market actually searches.
  • Improved the conversion journey across priority treatment and location pages.

Why it worked:

The strategy connected treatment demand, location relevance, useful page content and conversion actions, giving each priority page a clearer commercial purpose.

local-seo-for-dubai-dental-group.ae
Google Search Console performance showing 72% year-on-year organic click growth for a Dubai dental group
View Full Screenshot

Online Education Startup (SaaS/Content)

2× organic traffic

in <12 months (lean budget)

What we shipped:

  • Crawlability & site architecture cleanup (facets/priorities)
  • Topic map + content briefs for high-intent clusters
  • Lightweight performance fixes + internal links

Why it worked:

Structure first, targeted content, compounding indexation

online-education-startup.ae
Screenshot of an Arabic Book Store
View Full Screenshot
Testimonials
Client feedback

What it's like to work with me

Direct collaboration, commercial focus, and work that actually ships. Here's what clients have said.

50+
Campaigns & Sites
10+
Years experience
6+
Industries served

Martina Brivio

SEO Product Owner, Prada · LinkedIn recommendation

"Khalid is exceptionally reliable and supportive, always helping the team find effective solutions. His proactive approach, strategic thinking, and technical skills consistently added value across complex projects."

SEO & Delivery

Daniel Morgan

Group Technical SEO Manager, YOOX NET-A-PORTER Group · LinkedIn recommendation

"Khalid was a key part of our SEO progress. His contribution went beyond technical execution, bringing strategic thinking, AI-focused initiatives, trust, and strong collaboration with technical teams."

Technical SEO

Ahmed Eissa

Digital Rainmaker · Client recommendation

"I enjoyed working with Khalid on several projects. We successfully created a new digital engagement model for our clients, and that was really the start of a new sales era."

Digital Growth

Khaled Bahaa

Business Growth & AI-powered Solutions · LinkedIn recommendation

"Khalid was an innovative colleague who expanded our reach across several industries. He enhanced the digital selling model and added strong value to the business."

Digital Strategy

Kun Academy

Education & Training Client · Client feedback

"Khalid helped us build the website, manage digital marketing activity, and improve the customer journey from first visit to enquiry. His input gave us a clearer online presence and a stronger foundation for lead generation."

Website, CVR & Growth

Founder

D2C Ecommerce Brand · Client feedback

"Khalid reviewed our ecommerce funnel across product pages, checkout, tracking, and paid traffic. His recommendations helped us identify where sales were being lost, improve conversion quality, and focus our budget on the areas most likely to drive revenue."

Ecommerce & CRO

Marketing Lead

D2C Retail Brand · Client feedback

"Khalid helped us clean up our paid media structure, improve tracking, and connect campaigns more clearly to landing page performance. His work helped us reduce wasted spend, improve reporting, and make better decisions around ROAS and customer acquisition cost."

Performance Marketing

Martina Brivio

SEO Product Owner, Prada · LinkedIn recommendation

"Khalid is exceptionally reliable and supportive, always helping the team find effective solutions. His proactive approach, strategic thinking, and technical skills consistently added value across complex projects."

SEO & Delivery

Daniel Morgan

Group Technical SEO Manager, YOOX NET-A-PORTER Group · LinkedIn recommendation

"Khalid was a key part of our SEO progress. His contribution went beyond technical execution, bringing strategic thinking, AI-focused initiatives, trust, and strong collaboration with technical teams."

Technical SEO

Ahmed Eissa

Digital Rainmaker · Client recommendation

"I enjoyed working with Khalid on several projects. We successfully created a new digital engagement model for our clients, and that was really the start of a new sales era."

Digital Growth

Khaled Bahaa

Business Growth & AI-powered Solutions · LinkedIn recommendation

"Khalid was an innovative colleague who expanded our reach across several industries. He enhanced the digital selling model and added strong value to the business."

Digital Strategy

Kun Academy

Education & Training Client · Client feedback

"Khalid helped us build the website, manage digital marketing activity, and improve the customer journey from first visit to enquiry. His input gave us a clearer online presence and a stronger foundation for lead generation."

Website, CVR & Growth

Founder

D2C Ecommerce Brand · Client feedback

"Khalid reviewed our ecommerce funnel across product pages, checkout, tracking, and paid traffic. His recommendations helped us identify where sales were being lost, improve conversion quality, and focus our budget on the areas most likely to drive revenue."

Ecommerce & CRO

Marketing Lead

D2C Retail Brand · Client feedback

"Khalid helped us clean up our paid media structure, improve tracking, and connect campaigns more clearly to landing page performance. His work helped us reduce wasted spend, improve reporting, and make better decisions around ROAS and customer acquisition cost."

Performance Marketing
Certifications
Credentials
Scrum.org

Professional Scrum Product Owner II (PSPO II)

Scrum.org

Amazon

Amazon DSP Certification

Amazon

The Trade Desk

The Trade Desk Edge Academy - Data-Driven Planning

The Trade Desk

Google Skillshop

Google Ads Apps Certification

Google Skillshop

Oncrawl

Oncrawl Academy

Oncrawl

LVMH

INSIDE LVMH

LVMH

Pendo.io

Product Management Basics Certification

Pendo.io

Google Digital Academy

Google Analytics Certification

Google Digital Academy

Coursera / University of Virginia

Digital Product Management

Coursera / University of Virginia

Blue Array

Technical SEO Certification

Blue Array

HubSpot Academy

SEO Certification

HubSpot Academy

Coursera

Advanced Search Engine Optimization Strategies

Coursera

Infillion

MediaMath Academy | Programmatic Certification

Infillion

HubSpot Academy

Social Media Certified

HubSpot Academy

Google

Introduction to Google Data Studio

Google

HubSpot Academy

Inbound Marketing

HubSpot Academy

HubSpot

Email Marketing

HubSpot

HubSpot

Content Marketing Certification

HubSpot

About

About Khalid

Khalid Semary is an independent SEO and digital growth consultant with 10+ years of experience across technical SEO, ecommerce, Arabic SEO, paid media, analytics, CRO and international growth.

Learn more about my background and experience

SEO Audit FAQs

Is this different from the free SEO audit tool?

Yes. The free tool checks a single URL for page-level signals. The paid SEO audit is a deeper consulting engagement across templates, crawl behavior, content, competitors, analytics and priorities.

How is the SEO audit priced?

Pricing is provided after I review the website's size, platform complexity and the level of implementation support required.

Can you help after the audit?

Yes. I can support implementation, requirements, QA, reporting or a follow-on consulting roadmap.

What is included in an SEO audit consultation?

The scope can include technical health, crawl and indexation patterns, content quality, landing pages, competitors, Search Console data, analytics signals and a prioritised roadmap.

How is a professional SEO audit different from an automated SEO audit tool?

Automated tools are useful for surfacing signals. A professional SEO audit connects those signals to commercial priorities, page templates, search demand, implementation constraints and the decisions most likely to improve performance.

Can an SEO audit cover technical SEO, ecommerce SEO and content?

Yes. The audit can be scoped around technical SEO, ecommerce category and product pages, Arabic or international SEO, local SEO and content opportunities depending on the site and the business goals.

SEO audit services

Want a clear SEO priority list?

Book a call to discuss the site, the symptoms, and whether a standalone audit is the right first step.

For a quick single-page check, use the free audit tool. For a full diagnosis, book the audit discussion.

Book an SEO audit call