~2×
clicks on selected high-intent facet pages
Reported over a six-to-eight-week period after the faceted-navigation work.
Ecommerce SEO Consultant
Ecommerce SEO Consultant for Retail and D2C Brands
Help customers find the products your business wants to grow. I connect category and product search demand with technical SEO, useful page content and commercial priorities, then help your team implement and validate the agreed changes.
Ecommerce SEO needs clear decisions about which pages should attract customers, how the catalogue should be organised and where technical complexity is limiting discovery. I combine search evidence with product availability, commercial priorities and implementation effort so the roadmap focuses on pages the business can support and customers can use.
Ecommerce SEO results
Results from ecommerce catalogue and localisation work
Two ecommerce projects addressed different parts of organic acquisition: controlling high-intent filter pages for a beauty retailer and building an Arabic search experience for a niche ecommerce business.
Two ecommerce projects · Client names withheld
+180%
year-on-year clicks from Arabic search
Reported for the Arabic search segment after the localisation and bilingual-architecture work.
What changed across the two ecommerce projects
Read the faceted-navigation case study- 01
Choose commercially useful landing pages
Identify the categories, facets and product-page types that match meaningful customer demand.
- 02
Control duplicate catalogue URLs
Define indexation, canonical and parameter rules so low-value variants do not compete with priority pages.
- 03
Localise priority shopping journeys
Build Arabic category and product content around local search intent instead of translating the English catalogue unchanged.
- 04
Scale improvements through templates
Use internal-link modules, sitemaps, structured data and reusable page requirements to support more than one URL at a time.
For the beauty ecommerce project, the available record reports approximately twice the clicks across selected high-intent facet pages over six to eight weeks; exact dates and controls for concurrent changes are not documented. The localisation record reports a 180% year-on-year increase in Arabic search clicks but does not include the exact comparison period, baseline or measurement source. Each figure is presented as a reported project result, not proof that one change caused the full increase.
01
Prioritise categories with a commercial reason to grow
Search demand is one input. I also review product availability, margin or revenue information where it is available, current visibility and the work required to improve the page. This creates a practical order for category, collection and supporting-content improvements.
- Map commercial searches to categories, subcategories, products and useful buying content
- Separate pages with sustainable demand from temporary or unsupported catalogue opportunities
- Compare current visibility and conversion context with stock, margin and merchandising priorities
- Define which pages to improve, create, consolidate or leave unchanged
02
Make product and category pages easier to discover
I review page purpose, content, navigation, internal links and reusable templates so customers can understand the range and search engines can find the products and categories that matter.
Category and collection pages
Clarify search intent, headings, range information, buying guidance and links to relevant subcategories or products.
Product-page templates
Review product titles, descriptions, variants, imagery requirements and the details customers need before buying.
Navigation and internal links
Connect menus, categories, products and supporting content so priority pages are reachable and their role is clear.
Product data and structured data
Check whether visible price, availability, variant and product information is represented accurately in the page and supported markup.
03
Manage the complexity behind a growing catalogue
Filters, variants, pagination, changing inventory and discontinued products can create more URLs than the store can usefully maintain. I define rules around the platform, the search opportunity and the customer value of each page type, then support implementation and release checks.
Filters and faceted navigation
Decide which combinations deserve crawlable landing pages and how the remaining filter URLs should behave.
Variants and duplicate URLs
Review canonical, parameter and template behaviour where similar products or routes create competing versions.
Inventory and discontinued products
Set practical rules for temporary stock changes, permanent removals, alternatives and internal-link updates.
Pagination and rendered content
Check whether customers and crawlers can reach catalogue pages and products through working links and usable rendered content.
04Category priority framework
See what decides which ecommerce pages move first
A keyword list does not decide the roadmap by itself. Each proposed page is checked against the catalogue and commercial information the business can provide before it becomes an implementation priority.
01
Customer demand
What customers are trying to find and whether the search results favour a category, product or supporting guide.
02
Catalogue fit
Whether the store has the range, stock depth and product information needed to serve the opportunity well.
03
Commercial value
Revenue, margin, conversion quality or business priority where reliable internal data is available.
04
Current visibility
How the existing page performs and whether another URL is already competing for the same intent.
05
Implementation effort
The content, template, development and catalogue work required to release and maintain the improvement.
06
Page decision
Improve, create, consolidate or defer the page, with an owner and a clear reason for the decision.
05
Connect organic visibility with store performance
The measurement plan separates visibility and traffic from orders, revenue and conversion quality. Stock changes, promotions, tracking limitations and shifts in channel mix are recorded so the team can interpret performance without assigning every commercial change to SEO.
- Track non-brand visibility and clicks for priority category and product groups
- Review landing-page engagement, orders and organic revenue where analytics and consent settings support the data
- Compare performance with availability, promotions and major site or campaign changes
- Record release dates and implementation status so recommendations can be evaluated after launch
06
Choose the right delivery model for your store
The engagement can start with a focused review, continue into hands-on delivery or support an internal team over a longer programme. The scope reflects the platform, catalogue size, markets, access and the amount of content or development support required.
Audit and roadmap
Review the catalogue, templates, search opportunities and measurement, then rank the work by expected value and effort.
Implementation project
Deliver agreed content, internal-linking, metadata, structured-data or CMS changes directly and coordinate developer requirements where needed.
Ongoing ecommerce SEO
Maintain the roadmap, review releases and respond to catalogue, market and performance changes as the store grows.
How ecommerce SEO moves from opportunity to release
1
Confirm the platform, catalogue and commercial priorities
2
Map search demand to category, product and supporting pages
3
Review templates, crawling, indexation and internal links
4
Prioritise and implement the agreed changes
5
Validate the release and measure store performance
What the engagement can include
Category, subcategory and product opportunity map
Prioritised page and content roadmap
Category and product template recommendations
Faceted-navigation, variant and inventory requirements
Internal-linking and structured-data specifications
Implementation QA and ecommerce measurement plan
Ecommerce SEO work across catalogue structure and localisation
These projects show how faceted-navigation rules, internal links, reusable templates and Arabic localisation were applied to ecommerce search problems. Each case retains the limits of the available measurement record.
Faceted Navigation Cleanup for a Beauty Ecommerce Site
~2× clicks reported
Across selected high-intent facet pages over a reported 6–8 week period. Exact dates and concurrent-change controls are not documented in the available project record.
What we shipped:
- Facet taxonomy & policy (index / noindex / canonicals)
- URL dedupe & param rules; consolidated thin variants
- Internal-link modules to curated facets & top PDPs
- Smart XML sitemaps (priority facets; daily lastmod)
Why it worked:
The work was designed to redirect crawl and internal-link signals towards commercially useful pages, reduce conflicting variants, and support faster recrawl and indexation.
Beauty ecommerce website · Client name withheld
View Full Screenshot
Arabic SEO and Localisation for a Specialist Online Retailer
+180% YoY clicks
from Arabic search
What we shipped:
- AR IA + culturally relevant copy for priority PLPs/PDPs
- hreflang + locale architecture (AR/EN, GCC)
- Template-level schema + internal-link modules
Why it worked:
Matched Arabic intent, fixed discoverability, scaled templates
Niche ecommerce retailer · Client name withheld
View Full Screenshot
TestimonialsClient feedback
What it's like to work with me
Direct collaboration, commercial focus, and work that actually ships. Here's what clients have said.
Martina Brivio
SEO Product Owner, Prada · LinkedIn recommendation
"Khalid is exceptionally reliable and supportive, always helping the team find effective solutions. His proactive approach, strategic thinking, and technical skills consistently added value across complex projects."
SEO & Delivery
Daniel Morgan
Group Technical SEO Manager, YOOX NET-A-PORTER Group · LinkedIn recommendation
"Khalid was a key part of our SEO progress. His contribution went beyond technical execution, bringing strategic thinking, AI-focused initiatives, trust, and strong collaboration with technical teams."
Technical SEO
Founder
D2C Ecommerce Brand · Client feedback
"Khalid reviewed our ecommerce funnel across product pages, checkout, tracking, and paid traffic. His recommendations helped us identify where sales were being lost, improve conversion quality, and focus our budget on the areas most likely to drive revenue."
Ecommerce & CRO
CertificationsCredentials
Google Analytics Certification
Google Digital Academy
Technical SEO Certification
Blue Array
01
Scope and fees
The scope depends on the platform, catalogue size, number of markets and templates, technical complexity, available commercial data and whether you need a roadmap, direct implementation or ongoing support. I confirm the deliverables, access, responsibilities, fee and expected schedule before work begins.
Need Shopify-specific support? Review the Shopify SEO service02
What happens after you get in touch?
Share the store, platform, priority categories and the main organic-growth problem. I will review the context, identify the most useful starting point and explain what information or access is needed to scope the work.
About
About Khalid
Khalid Semary is an independent SEO and digital growth consultant with 10+ years of experience across technical SEO, ecommerce, Arabic SEO, paid media, analytics, CRO and international growth.
Learn more about my background and experienceEcommerce SEO Consultant FAQs
Can you work on a large product catalogue?
Yes. The work focuses on page types, templates and priority categories so the programme can be scoped and implemented systematically. It does not require rewriting every product page one by one.
How do you decide which categories to prioritise?
I compare customer demand with catalogue fit, product availability, current visibility, commercial value where reliable data exists and the effort required to improve the page. The result is a documented reason for what should move first.
Can you help with filters and faceted navigation?
Yes. I can define which filter combinations deserve search landing pages and how other parameter URLs should be crawled, indexed, canonicalised or removed from internal discovery, based on the platform and catalogue.
Is this service only for Shopify stores?
No. This page covers ecommerce organic acquisition across platforms. Shopify and Shopify Plus stores can use the dedicated Shopify SEO service when the work depends on collections, themes, apps, Markets or other Shopify-specific constraints.
Can you implement the recommendations?
Yes, where the platform, access and agreed scope allow safe direct changes. I can also prepare requirements for developers or content teams, coordinate delivery and validate the released pages afterwards.
Do you improve conversion as well?
Conversion context informs SEO priorities, especially on category, product and enquiry journeys. A wider programme of customer research, wireframes and testing can be scoped through the conversion optimisation service when the store needs dedicated CRO work.
Ecommerce SEO strategy and implementation
Build an organic roadmap around the products your business wants to grow
Share the store, platform and priority categories. I will recommend a practical starting point across content, catalogue structure, technical SEO and measurement.
The scope, access, responsibilities, fee and expected schedule are confirmed before work begins.