Types of Ecommerce Businesses Supported
- Shopify and Shopify-adjacent brands
- Retail and D2C ecommerce businesses
- Niche ecommerce stores
- International and multilingual ecommerce sites
Ecommerce SEO Consultant
Ecommerce SEO connected to revenue, categories and conversion
I help ecommerce teams improve organic visibility across category, collection and product pages while managing crawl waste, URL handling, content priorities and commercial measurement.
Ecommerce SEO has to balance search demand, product availability, filters, internal linking, templates, conversion and revenue. The work should help customers find the right products and help search engines understand the commercial structure.
Common Ecommerce SEO Problems
- Category pages are thin or poorly targeted
- Product pages duplicate manufacturer copy
- Filters create crawl waste or duplicate URLs
- Internal linking does not support priority collections
- Discontinued products and inventory changes create SEO risk
- SEO performance is not connected to revenue or conversion
Ecommerce SEO Services
- Category and collection-page SEO
- Product-page SEO
- Faceted navigation and crawl management
- Internal linking and site architecture
- Inventory, discontinued products and URL handling
- International and multilingual ecommerce
- Content planning for commercial queries
Connecting SEO With Revenue and Conversion
The goal is not traffic for its own sake. Ecommerce SEO priorities should connect to product margin, stock, conversion paths, paid media learnings and the pages most likely to create profitable demand.
Process and Deliverables
1
Commercial and analytics review
2
Category and product opportunity mapping
3
Technical crawl and template diagnosis
4
Prioritised roadmap
5
Implementation and measurement
Ecommerce SEO Deliverables
Category and collection-page recommendations
Product-page guidance
Technical crawl and filter requirements
Internal linking recommendations
URL handling guidance for inventory changes
Revenue and conversion measurement notes
Relevant Ecommerce SEO Case Studies
Selected ecommerce SEO projects show how localisation, faceted-navigation cleanup and content-led improvements supported organic growth.
Arabic Localization for Niche E-commerce
+180% YoY clicks
from Arabic search
What we shipped:
- AR IA + culturally relevant copy for priority PLPs/PDPs
- hreflang + locale architecture (AR/EN, GCC)
- Template-level schema + internal-link modules
Why it worked:
Matched Arabic intent, fixed discoverability, scaled templates
arabic-localization-for-niche-e-commerce.ae
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Crawl Budget & Faceted Nav Cleanup (Beauty E-commerce)
~2× clicks in 6–8 weeks
from high-intent facet pages
What we shipped:
- Facet taxonomy & policy (index / noindex / canonicals)
- URL dedupe & param rules; consolidated thin variants
- Internal-link modules to curated facets & top PDPs
- Smart XML sitemaps (priority facets; daily lastmod)
Why it worked:
Reallocated crawl to money pages, clarified signals, and sped up recrawl/indexation.
crawl-budget-faceted-nav-cleanup.ae
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How Local SEO and CRO Increased Organic Clicks by 72% for a Dubai Dental Group
+72% organic clicks
Year-on-year growth from 16.7K to 28.8K clicks, alongside an estimated 40% uplift in organic leads.
What we shipped:
- Built a selective Service × Location structure around high-intent patient demand.
- Turned clinic pages into useful local landing pages with clearer enquiry paths.
- Coordinated English and Arabic targeting around how each market actually searches.
- Improved the conversion journey across priority treatment and location pages.
Why it worked:
The strategy connected treatment demand, location relevance, useful page content and conversion actions, giving each priority page a clearer commercial purpose.
local-seo-for-dubai-dental-group.ae
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Online Education Startup (SaaS/Content)
2× organic traffic
in <12 months (lean budget)
What we shipped:
- Crawlability & site architecture cleanup (facets/priorities)
- Topic map + content briefs for high-intent clusters
- Lightweight performance fixes + internal links
Why it worked:
Structure first, targeted content, compounding indexation
online-education-startup.ae
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TestimonialsClient feedback
What it's like to work with me
Direct collaboration, commercial focus, and work that actually ships. Here's what clients have said.
50+
Campaigns & Sites
10+
Years experience
6+
Industries served
Martina Brivio
SEO Product Owner, Prada · LinkedIn recommendation
"Khalid is exceptionally reliable and supportive, always helping the team find effective solutions. His proactive approach, strategic thinking, and technical skills consistently added value across complex projects."
SEO & Delivery
Daniel Morgan
Group Technical SEO Manager, YOOX NET-A-PORTER Group · LinkedIn recommendation
"Khalid was a key part of our SEO progress. His contribution went beyond technical execution, bringing strategic thinking, AI-focused initiatives, trust, and strong collaboration with technical teams."
Technical SEO
Ahmed Eissa
Digital Rainmaker · Client recommendation
"I enjoyed working with Khalid on several projects. We successfully created a new digital engagement model for our clients, and that was really the start of a new sales era."
Digital Growth
Khaled Bahaa
Business Growth & AI-powered Solutions · LinkedIn recommendation
"Khalid was an innovative colleague who expanded our reach across several industries. He enhanced the digital selling model and added strong value to the business."
Digital Strategy
Kun Academy
Education & Training Client · Client feedback
"Khalid helped us build the website, manage digital marketing activity, and improve the customer journey from first visit to enquiry. His input gave us a clearer online presence and a stronger foundation for lead generation."
Website, CVR & Growth
Founder
D2C Ecommerce Brand · Client feedback
"Khalid reviewed our ecommerce funnel across product pages, checkout, tracking, and paid traffic. His recommendations helped us identify where sales were being lost, improve conversion quality, and focus our budget on the areas most likely to drive revenue."
Ecommerce & CRO
Marketing Lead
D2C Retail Brand · Client feedback
"Khalid helped us clean up our paid media structure, improve tracking, and connect campaigns more clearly to landing page performance. His work helped us reduce wasted spend, improve reporting, and make better decisions around ROAS and customer acquisition cost."
Performance Marketing
Martina Brivio
SEO Product Owner, Prada · LinkedIn recommendation
"Khalid is exceptionally reliable and supportive, always helping the team find effective solutions. His proactive approach, strategic thinking, and technical skills consistently added value across complex projects."
SEO & Delivery
Daniel Morgan
Group Technical SEO Manager, YOOX NET-A-PORTER Group · LinkedIn recommendation
"Khalid was a key part of our SEO progress. His contribution went beyond technical execution, bringing strategic thinking, AI-focused initiatives, trust, and strong collaboration with technical teams."
Technical SEO
Ahmed Eissa
Digital Rainmaker · Client recommendation
"I enjoyed working with Khalid on several projects. We successfully created a new digital engagement model for our clients, and that was really the start of a new sales era."
Digital Growth
Khaled Bahaa
Business Growth & AI-powered Solutions · LinkedIn recommendation
"Khalid was an innovative colleague who expanded our reach across several industries. He enhanced the digital selling model and added strong value to the business."
Digital Strategy
Kun Academy
Education & Training Client · Client feedback
"Khalid helped us build the website, manage digital marketing activity, and improve the customer journey from first visit to enquiry. His input gave us a clearer online presence and a stronger foundation for lead generation."
Website, CVR & Growth
Founder
D2C Ecommerce Brand · Client feedback
"Khalid reviewed our ecommerce funnel across product pages, checkout, tracking, and paid traffic. His recommendations helped us identify where sales were being lost, improve conversion quality, and focus our budget on the areas most likely to drive revenue."
Ecommerce & CRO
Marketing Lead
D2C Retail Brand · Client feedback
"Khalid helped us clean up our paid media structure, improve tracking, and connect campaigns more clearly to landing page performance. His work helped us reduce wasted spend, improve reporting, and make better decisions around ROAS and customer acquisition cost."
Performance Marketing
CertificationsCredentials
Professional Scrum Product Owner II (PSPO II)
Scrum.org
Amazon DSP Certification
Amazon
The Trade Desk Edge Academy - Data-Driven Planning
The Trade Desk
Google Ads Apps Certification
Google Skillshop
Oncrawl Academy
Oncrawl
INSIDE LVMH
LVMH
Product Management Basics Certification
Pendo.io
Google Analytics Certification
Google Digital Academy
Digital Product Management
Coursera / University of Virginia
Technical SEO Certification
Blue Array
SEO Certification
HubSpot Academy
Advanced Search Engine Optimization Strategies
Coursera
MediaMath Academy | Programmatic Certification
Infillion
Social Media Certified
HubSpot Academy
Introduction to Google Data Studio
Inbound Marketing
HubSpot Academy
Email Marketing
HubSpot
Content Marketing Certification
HubSpot
About
About Khalid
Khalid Semary is an independent SEO and digital growth consultant with 10+ years of experience across technical SEO, ecommerce, Arabic SEO, paid media, analytics, CRO and international growth.
Learn more about my background and experienceEcommerce SEO FAQs
Do you work with Shopify?
Yes. I work with Shopify and ecommerce teams on category pages, product pages, technical SEO, structured data, crawl management and conversion paths.
Can you help with faceted navigation?
Yes. Faceted navigation and crawl management are common ecommerce SEO problems, especially when filters create many low-value or duplicate URLs.
Do you only focus on rankings?
No. Ecommerce SEO should connect rankings and traffic to product demand, revenue, conversion and margin.
What does an ecommerce SEO consultant work on?
Ecommerce SEO consulting can cover category and product templates, internal linking, indexation, faceted navigation, schema, product content, technical SEO and conversion-aware search pages.
Do you work with Shopify, WooCommerce, WordPress, Wix or Squarespace?
Yes, depending on the site and scope. Shopify and ecommerce SEO are core areas, and platform constraints are handled pragmatically so recommendations can actually be implemented.
How is ecommerce SEO different from regular SEO?
Ecommerce SEO has to manage catalog scale, filters, product and category demand, duplicate or thin URLs, inventory changes, merchandising, revenue and conversion. It is not only about ranking informational pages.
Ecommerce SEO
Want organic growth tied to ecommerce revenue?
Book a call to discuss your platform, categories, product templates and current organic performance.
Useful for Shopify, D2C, retail and multilingual ecommerce sites.