Kun Academy Course Page CRO
+48% conversion uplift
from redesigned course page wireframes focused on clearer course value, stronger trust signals, and a smoother enrolment journey.
What we shipped:
- Reworked the course page structure and above-the-fold layout.
- Improved clarity around course value, price, duration, level, language, and certificate.
- Added stronger instructor, benefits, payment, and trust sections.
- Improved CTA hierarchy across the course page.
- Designed the experience around Arabic-first, mobile-friendly course discovery.
Why it worked:
The page was rebuilt around how users decide whether to enrol. Instead of showing course information as separate blocks, the new structure connected value, trust, and action into one clearer journey.
