CRO case study
Course Page Redesign for Kun Academy
I redesigned Kun Academy’s course page to make the course value clearer, bring instructor and payment information into focus, and create a more straightforward path to enrolment. The work covered page structure, wireframes and calls to action, with an Arabic-first, mobile-friendly experience.
The challenge
Prospective students need to understand what they will learn, who will teach them and whether a course suits their level before committing.
The aim was to organise the page around those questions, making the information easier to find and the next step clear.
What I changed
- Made the course offer clearer from the start. Reworked the opening section to bring the course introduction, price and enrolment action together.
- Grouped the essential course details. Made the duration, level, language and certificate information easier to scan.
- Gave the instructor and learning outcomes more prominence. Helped visitors understand who was teaching the course and which skills it covered.
- Brought payment options into the decision. Presented pricing and payment information alongside the course offer.
- Improved the calls to action. Established a clearer priority for enrolment buttons across the page, connecting course information with the opportunity to sign up.
Designed for Arabic-first course discovery
The wireframes followed an Arabic-first, right-to-left layout, with mobile browsing central to the design.
The page structure connected the course introduction, practical details, instructor profile and learning outcomes in a logical sequence. This gave prospective students a clearer route through the information they needed before enrolling.
The results
The project achieved a 48% uplift in conversion.
The redesign brought course value, trust and enrolment into one more coherent experience, rather than treating them as separate parts of the page.
Want to improve conversions on your website?
If visitors are reaching your key pages but not taking the next step, I can help review the experience, identify what needs to change, and plan and implement improvements.