Meta Ads Scaling System for a D2C Brand
3.5x+ ROAS
Mid-five-figure monthly Meta spend managed at around 3.5x+ ROAS, with cost per purchase averaging in the low-to-mid $30s across selected performance periods.
What we shipped:
- Separated creative testing, scaling, product campaigns, exclusions, and low-performance control.
- Used ABO for controlled testing and CBO for scaling stronger angles.
- Moved budget based on ROAS, cost per purchase, purchase value, and creative performance.
- Turned winning ads into the next creative testing cycle.
Why it worked:
The account needed a clean system for finding and scaling winners. By separating testing from scaling, the brand could keep launching new angles while still protecting budget around what was already working.
