Meta Ads Profitability System for a D2C Wellness Brand
6.8x average ROAS · $1.3M+ attributed revenue
across a structured Meta Ads account built around product campaigns, offer testing, and controlled budget scaling.
What we shipped:
- Built separate campaigns for core products, bundles, creative tests, and seasonal offers.
- Managed budget around ROAS, cost per purchase, and revenue performance.
- Used smaller test campaigns to find profitable product angles before scaling.
- Scaled stronger offers while keeping weaker campaigns controlled.
Why it worked:
The account had multiple products and offers, so the main challenge was knowing what deserved more budget. By separating product and creative angles, we could see which offers were creating profitable demand, then move budget toward them without turning the account into a messy structure.
